Posted Sep 30, 2011

The Kansas City Chiefs month-long support of October’s National Breast Cancer Awareness Month will kick off with several activities and events planned for the Oct. 2 game vs. the Minnesota Vikings. The team’s efforts, which coincide with NFL and NFL Players Association initiatives surrounding this cause, are being presented by Hy-Vee and will benefit breast cancer patient care at The University of Kansas Cancer Center.

On Sunday, fans will be greeted at the gates by volunteers and members of the Chiefs Women’s Organization (CWO), who will distribute pink Chiefs “Crucial Catch” wristbands. The wristbands can be worn to raise awareness of the importance of screening and early detection of breast cancer. The mission of the CWO is to build goodwill in the community through active volunteer participation.

Throughout the month, visitors to will see messaging and themes designed to raise awareness of the issue as the website has been turned pink. Fans can link from to to get more information about breast cancer screening and treatment.

Additionally, during the month of October, fans can purchase special pink Chiefs merchandise at the Chiefs Team Store at Arrowhead Stadium. The Chiefs Team Store is open Monday-Wednesday from 10 a.m. to 5 p.m. and Thursday-Saturday from 9:30 a.m. to 6 p.m. and on home game days. A portion of the proceeds from the sale of these items will be donated to support breast cancer patient care at The University of Kansas Cancer Center.

Inside the stadium, the pre-game festivities will feature a release of pink balloons in honor of those affected by breast cancer. Area breast cancer survivors will hold the flag on the field during the national anthem, participate in the honorary first pass and will serve as the honorary captain for the coin toss.

Efforts to raise awareness will continue throughout the game as fan favorites KC Wolf and the Chiefs Cheerleaders will wear pink to show their support of the cause. The cheerleaders will be joined by the Junior Chiefs Cheerleaders for a halftime performance.

Beginning Sunday, every NFL breast cancer awareness game throughout October will feature game balls with pink ribbon decals, pink equipment for players, a pink coin for the coin toss, pink sideline hats for coaches and sideline personnel and pink ribbon pins for coaches and team executives, pink caps, wristbands, whistles and pins for game officials, pink goal post padding and breast cancer awareness jackets for cheerleaders.

Pieces of the Chiefs game-worn breast cancer awareness gear will be auctioned off later this season at Arrowhead Stadium to raise money for the cause.

Ticket holders for the Oct. 2 game will also view a special breast cancer public service announcement featuring Lamar Hunt, Jr. and his wife Rita. The message stresses the importance of screening and early detection of breast cancer.

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