Bud Light prides itself on being all about the fans, and whereas the National Football League celebrates its players and coaches, Bud Light celebrates its NFL fans in all 28 cities.
For the 2016 season, Bud Light is highlighting Super Fans across the country, and in Kansas City, that fan is Ty “X-Factor” Rowton. If you’re a die-hard Chiefs fan, you’ve seen Rowton up in St. Joseph at training camp, at games or Chiefs events.
His garb is all red and gold, highlighted by his trademark foam hat that reads, “X-Factor.”
Vice Sports recently profiled Ty “X-Factor” Rowton, and you can read about him here.
Bud Light is “the fan of the fans.”
It’s there at every game, every tailgate and every fantasy football draft.
So everything Bud Light does – from fan giveaways to in-stadium experiences – is about celebrating the fans that make football the number one sport in America.