Chiefs & American Heart Association Kick Off “Football for Heart”

Posted Mar 1, 2011

The Kansas City Chiefs and the American Heart Association have teamed together for another exciting initiative promoting a healthy lifestyle. “Football for Heart” officially kicked off earlier this week at Lakewood Middle School. During a special all-school assembly, KC Wolf represented the Chiefs Community Caring Team in spreading the PLAY 60 message. He accomplished this by encouraging the students to get moving as he joined in several physical challenges pitting the students against teachers.


The Chiefs “Football for Heat” movement is a pilot program that has launched in select area schools. It helps students learn the value of community service and develop heart-healthy habits. This philosophy aligns not only with Chiefs PLAY 60 ideals but is also part of the American Heart Association’s promotion of active and healthy lifestyles.

“Our school is thrilled to participate in Football for Heart,” noted Lakewood Principal Scott Currier. “We were very excited to be involved with the program and it was a huge success for our students and for our staff. I think it’s obvious that having KC Wolf here to kick it off was well received by our students. I feel as though it helped to reinforce that the Chiefs appreciate their efforts.”

“Football for Heart” is the second joint program between the Chiefs and the American Heart Association. Together, they also created the “Chiefs Play 60 Challenge.” Both programs seek to help curb the growing epidemic of obesity among our youth. Together, they each seek to inspire kids to get the recommended 60 minutes of physical activity a day, be it in school or at home.

The “Chiefs Community Caring Team” includes members from the Chiefs organization who participate in community outreach efforts throughout the year. This includes not only position groups but also the Chiefs Rookie Club, Chiefs Women’s Organization, KC Wolf, the Chiefs Cheerleaders, the Chiefs Ambassadors, the Chiefs Red Coaters and other Chiefs staff members.

In all, “Football for Heart” is just one of the team’s many “PLAY 60” themed programs. Another is the Chiefs Sports Lab located at Arrowhead Stadium. This first-of-its-kind, in-stadium destination is devoted to teaching children the importance of sound nutrition and physical fitness, providing students with the tools to build a foundation for healthy lifestyles choices. Conceived as an engaging alternative to traditional teaching methods, the express purpose of the Chiefs Sports Lab is to help combat the threat of childhood obesity in the Kansas City area.

-Chiefs Community Caring, Join Our Team-

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