Chiefs Rookie Club & United Way Host Football Clinic

Posted Oct 20, 2011

Local Boys & Girls Club Part of Hometown Huddle

As part of the NFL/United Way Hometown Huddle, the Chiefs Rookie Club recently held a football clinic for select youth from the Boy & Girls Clubs of Greater Kansas City. These children, who actively participate in the Boys & Girls Clubs’ flag football league, exemplify the PLAY 60 spirit of eating right and staying active. In celebration, these youth footballers not only received hands-on instruction from the Chiefs Rookie Club but will also be rewarded for their efforts with some additional surprises.

As the clinic began, a dozen Chiefs rookies ran the Club’s youth through a myriad of gridiron stations. The goal was to not only educate on proper football technique but also show how much fun exercise can be. After the youth completed a five-station rotation, the Chiefs had some other special surprises in store for the Clubs.

Those gifts included Chiefs game tickets and Arrowhead Stadium food/merchandise cards complements of Farmland Foods for the every Boys & Girls Clubs flag football player and coach. As a result, 200 individuals from this organization will attend the Chiefs game on November 6th. Additionally, the Clubs received $5,000 in youth football equipment including flag football kits and portable digital scoreboards funded by the Chiefs.

“What a special day for these kids,” exclaimed Boys & Girls Clubs Vice President of Operations Penney King. “We always get excited to collaborate with the Chiefs and the United Way but this truly was a treat. The football clinic itself was a hit and really helped reinforce how important staying active is. But to follow that up with the football equipment and Farmland Foods generous donation of Chiefs tickets and gift cards was an amazing statement. Most of these kids would never have had the opportunity to see a game or be able to reach their fullest football potential without that generosity. We are so grateful.”

Since the 70’s, the percentage of overweight children has tripled in the U.S. Today, one out of five children is overweight or obese in our community. As a response, the Chiefs promote the PLAY 60 ideals of healthy eating and getting at least 60 minutes of activity a day.

This is another example of the Kansas City Chiefs commitment to playing an active role in our community. The Hunt Family has made corporate citizenship and charitable giving a priority for the Chiefs. Those efforts focus on organizations and programs which improve the civic and cultural climate in our region, support families and children in crisis, improve health and wellness among children as well as preserve the legacy and history of the game of football. One way the organization supports these efforts is through Chiefs Community Caring Team visits.

The NFL/United Way “Hometown Huddle” is a collection of hands-on volunteer projects implemented simultaneously in different NFL cities across the country. The NFL and United Way have a 38 year partnership of working together to strengthen America’s communities. Currently, the NFL is assisting United Way in its 10-year goal of increasing by one third the number of youth who are healthy and avoiding risky behavior.

Since 1912, the Boys & Girls Clubs of Greater Kansas City have provided quality youth development programs for boys and girls, with special emphasis on youth from disadvantaged circumstances. The Boys & Girls Clubs are the home of fun, character development and leadership training for young people ages 5-18. In all, the Boys & Girls Clubs of Greater Kansas City has five locations in the metropolitan area, serving over 6,700 boys and girls each year.


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