20th Edition of Red Friday Celebration

Posted Sep 5, 2012

Chiefs Kick off 50th Year in Kansas City

Red Friday Magazine Sales

A special edition of the 2012 Chiefs Red Friday Magazine will be sold at key areas throughout the metro area, with Chiefs Red Coaters leading hundreds of volunteers in street corner sales from 6:30-9 a.m. Friday. A donation of $2 is suggested for fans wishing to obtain a copy of this year’s Red Friday Magazine, which will be available at more than 35 locations. Net proceeds from this year’s magazine sales will benefit Big Brothers Big Sisters of Greater Kansas City.

Local business leaders, dignitaries and media personalities will join Chiefs executives, Red Coaters and former Chiefs players at key Kansas City landmarks to participate in the magazine sales to kick off Chiefs Red Friday.

Seeing Red

Kansas Citians will see red all day long throughout the city, starting during the morning drive as a team of smoke-writing airplanes will release red smoke over downtown Kansas City to signal the start of Red Friday events.

Fans will be able to see the iconic Chiefs arrowhead logo painted in a variety of locations around the city, including:

• Liberty Memorial
• Kansas City International Airport (two separate locations)
• Nelson-Atkins Museum of Art (Thursday 2 p.m. media availability)

Fans will also be able to see the familiar Chiefs red in Kansas City’s most well-known fountain as the J.C. Nichols Fountain on the Plaza will be flowing with red water to celebrate the Chiefs. The other fountains located on the Plaza will also show their Chiefs spirit with red water on display.

Lighting Up in Red

Red Friday doesn’t stop when the sun goes down, as several landmark buildings will light up in Chiefs colors Friday night:

Marriott Hotel (Downtown)
• Kauffman Center for the Performing Arts
• Overland Park Convention Center Tower
• Union Station
• Kansas City Power and Light Building (Downtown)
• Giralda Tower on the Plaza
• Independence Events Center will promote Red Friday on its digital display
• Kansas City International Airport will promote Red Friday on its digital displays

Red Friday Activities

In addition to the above events, Kansas City Chiefs fans are invited to participate in several live Red Friday events planned around the metro area throughout the day, including:

Social Media Scavenger Hunt
All Day
• Chiefs fans can follow the team on Facebook ( and on Twitter ( throughout the day for chances to win tickets for the home-opening game against the Atlanta Falcons through a social media scavenger hunt.

#RedFriday Social Media Campaign
All Day
• Throughout the day, the Chiefs will be posting messages and photos to Facebook and Twitter using the #RedFriday hashtag. A special Red Friday avatar will also be made available on Twitter for fans to download.

• All fans are asked to participate by posting pictures of themselves wearing their red and attending the numerous Red Friday events throughout the day on social media as well as

810 Zone Lunch Broadcast
10 a.m.-2 p.m.: 810 Zone Leawood Town Center (4800 W. 119th St., Leawood, Kan.)
• Sports Radio 810 WHB host Soren Petro will broadcast “The Program” live from 810 Zone – Leawood Town Center for a special Red Friday lunch special from 10 a.m. to 2 p.m.. The Chiefs will be on-site from 11 a.m. until 1 p.m. with executives, Chiefs Cheerleaders, Ambassadors and KC Wolf. Fans will have the chance to enjoy a Red Friday lunch special while there.

Hy-Vee Lunch Specials
Lunchtime: Hy-Vee locations throughout the Kansas City area
• Tailgating is a major part of the Chiefs gameday experience. Hy-Vee stores will help put food at the center of Friday’s celebration by offering a Red Friday lunch special at all their Kansas Citymetro area locations to help Chiefs fans celebrate the start of the 2012 season.

Chiefs Happy Hour
5-6:30 p.m.: The Dubliner at the Power & Light District
• Leading up to the Chiefs Red Friday Pep Rally at the KC Live! Stage, Chiefs fans can gather in the Power & Light District and enjoy Happy Hour specials with Chiefs Cheerleaders and Ambassadors also on-site leading up to the Pep Rally.

Chiefs Red Friday Pep Rally
6:30-7:30 p.m.: KC Live! Stage at the Power and Light District (13th and Grand, Kansas City, Mo.)
• Chiefs fans can gather as ‘Voice of the Chiefs’ Mitch Holthus and Shanna Hilt lead a pep rally downtown. Chiefs Head Coach Romeo Crennel, General Manager Scott Pioli and 20 Chiefs players are scheduled to appear on-stage.