Production specialists representing all major professional sports leagues, as well as top-flight NCAA athletic programs, visited Kansas City this week for the 29th Annual IDEA Conference. This year’s event marked the first time in IDEA history that Kansas City served as the host site.
A portion of the IDEA agenda included tours of state-of-the-art control rooms inside the city’s top sporting venues - Arrowhead Stadium, Kauffman Stadium and the Sprint Center - while the conclusion of the conference featured the annual presentation of Golden Matrix Awards.
GMA winners are selected by industry colleagues and recognize artistic and technical excellence in the programming of large screen video and matrix displays located at stadiums, arenas, racetracks, convention centers and other public assembly facilities.
After tremendous renovations to Arrowhead Stadium and a philosophical shift in the club’s approach to event presentation, industry peers awarded the Chiefs as the most outstanding stadium show in the NFL for 2010.
In addition to that powerful designation, the GMA was the first won in franchise history.
“This honor is just another example of the commitment and freedom given to us by the Hunt Family,” Chiefs VP of Media and Marketing Rob Alberino said. “Our incredibly talented staff fully recognizes the impact that Arrowhead can have on both the fans and the team each Sunday. They pour their heart, soul and motivation into making Arrowhead the best place to experience NFL football.”
The Chiefs edged out competition from much larger NFL markets like Dallas and Philadelphia to win the award - franchises renowned for their stadium shows.
Beginning with the Grand Opening of The New Arrowhead on Monday Night Football and concluding with the club’s first division championship since 2003, fans re-energized Arrowhead throughout 2010. Engaging fans with the use of brand new video boards and production features is just one more piece in a homefield advantage that can’t be replicated.
The Chiefs 7-1 home record last season is proof that the Arrowhead Advantage has returned.
“It’s amazing to be recognized for this award, but we still have so much more in store,” said Alberino. “When football returns, we’ll be ready with tremendous new elements and features for our fans on gameday.”
The Chiefs in-house production company, 65 Toss Power Trap Productions, has been awarded the most broadcast and event production accolades in franchise history over the past year.
As icing on the cake, the Chiefs also took home a GMA for the best mascot video across all professional and collegiate sports; proving that even KC Wolf is going all-out in making Arrowhead the best venue in the National Football League.
65 TPT recently took home 14 separate Telly Awards, a mark which represents the highest single-year total in Chiefs history, and also became the first NFL franchise to win a New York Festival Award for its work on The New Arrowhead Grand Opening.
With Emmy nominations coming in August, 65 TPT is keeping its fingers crossed that more history will be made.
Below is a sample of videos that appeared at Arrowhead in 2010.