Posted Sep 6, 2011

One of Kansas City’s favorite traditions returns Friday as the Chiefs celebrate the initial Red Friday of the 2011 season.  Red Fridays, which celebrate the community’s enthusiasm for the Chiefs, have become part of the Kansas City culture and will start this week with celebrations around the metro area as fans wear red to show their team spirit on Fridays during football season.

Red Friday Magazine Sales

A special edition of the 2011 Chiefs Red Friday Magazine will be sold at key areas throughout the metro with Chiefs Red Coaters leading hundreds of volunteers in street corner sales from 6:30-9 a.m. Friday.  A minimum donation of $2 is suggested for fans wishing to obtain a copy of this year’s Red Friday Magazine, which will be available at more than 40 locations.  Net proceeds from the magazine sales will benefit the Joplin Tornado First Response Fund and the Joplin Recovery Fund.

Local business leaders, dignitaries and media personalities will join Chiefs executives, Red Coaters and former Chiefs players at key Kansas City landmarks to participate in the magazine sales and kick off Chiefs Red Friday.

Painting the Town Red

Kansas Citians will wake up Friday morning to find the town has been painted red – in some cases literally.  The Kansas City Chiefs have partnered with local business and government organizations to express community spirit in traditional ways fans will recognize and in some entirely new ways and locations.

Fans will be able to see the iconic Chiefs Arrowhead marks in a variety of locations around the city, including:

            -Liberty Memorial

            -KCI Airport

            -Ilus Davis Park (Downtown Kansas City; 10th and Oak)

            -7101 Tower (I-435 South and Metcalf in Overland Park, Kan.)

Lighting Up in Red

Red Friday doesn’t stop when the sun goes down, as several landmark buildings will light up in Chiefs colors Friday night.  Among those buildings are:

            -Marriott Hotel (Downtown)

            -Kauffman Center for the Performing Arts

            -Union Station

Live Events

The Chiefs will join a special Red Friday School Assembly at the Derrick Thomas Academy at
9 a.m. on Friday. Chiefs Insider Josh Looney and former Chiefs LB Anthony Davis plan to help students learn the importance of fitness and nutrition as they show Chiefs spirit. The school is located at 201 E. Armour Blvd. Fans can also enjoy several live Red Friday events planned around the metro throughout the day including:

Hy-Vee Tailgate Lunch – 11 a.m.-1 p.m. – Hy-Vee off of Barry Road (8301 N. St. Clair Ave.)

  • Live broadcast of’s Chiefs Live
  • Live remote broadcasts with 101 The Fox and  The Program with Soren Petro from Sports Radio 810 WHB
  • Meet Chiefs Radio Network personalities Mitch Holthus, Len Dawson, Kendall Gammon and Dan Israel

Ambassador’s Red Friday Happy Hour – 4-6 p.m. – (810 Zone, Town Center)

  • Chiefs Ambassadors will sign autographs
  • Live remote broadcast of Between the Lines with Kevin Kietzman from Sports Radio 810 WHB

Warpaint at the J.C. Nichols Fountain – Approximately 5 p.m. (Country Club Plaza)

  • Warpaint and members of the Chiefs Cheerleaders will greet fans and hand out pieces of a special “Red Friday Cake” (while supplies last)    

Chiefs Cheerleaders Traveling Fan Caravan – Throughout the Day

  • Chiefs Cheerleaders and Jack FM personality Bryan Truta will travel via Ford vehicles throughout the city for performances and giveaways. Stops will include the Plaza, Zona Rosa, The Legends, Town Center and select Beauty Brands and Hy-Vee locations.