KANSAS CITY, Mo. – On Friday, the Kansas City Chiefs announced a number of partnership agreements with local and national companies for the 2021 season, including 14 new partners and four renewals.
"After making it to back-to-back Super Bowls and hosting a third-straight AFC Championship Game, we've felt nothing but support from so many people locally and nationally, including our existing and new partners. After coming up just short of our ultimate goal last season, the organization is excited to approach the 2021 season as one team with one vision," Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said. "Last year was very difficult and unique for everyone and we want to thank these companies for sticking with us or joining us. Our sales and activation staffs have put so much work and focus into our partnership program, and the meaningful relationships we've created and grown will bring opportunities to everyone in our corporate family this season."
Club Car Wash was named the Official Car Wash of the Kansas City Chiefs as it opened its first location in the Kansas City market over the summer. With locations throughout Chiefs Kingdom – Missouri, Kansas, Iowa, Nebraska and Oklahoma – Club Car Wash has plans to open additional locations in the Kansas City area providing its first-class experience to Chiefs fans throughout the region. After starting as a family-owned business, Club Car Wash has transitioned to a co-ownership model that includes Chiefs tight end Travis Kelce.
Diageo (Crown Royal) was named the Official Whisky of the Kansas City Chiefs. Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins. Promotions with Crown will include the Crown Royal Water Break and the Purple Bag Project, an opportunity for fans to write letters to military members who are currently serving abroad.
Hyperice was named the club's Official Recovery Technology Partner, making the Chiefs the first NFL team to partner with the industry leader in recovery technology and the pioneer of percussion, vibration, dynamic air compression and thermal technology. The partnership taps into the club's highly engaged fanbase, educating Chiefs Kingdom on technologies used by the pros and inspiring fans to improve their own mobility and overall wellness. Chiefs players and athletic trainers have access to the award-winning Hypervolt Plus for game-time recovery via Chiefs-branded HyperTank carts, in addition to custom Hyperice installations in the training and locker rooms for players and staff.
I Got It joined the Chiefs as the provider of Chiefs Bids, a marketplace and auction technology within the Chiefs Mobile app and on www.chiefs.com. Through its integrated auction platform, I Got It offers exclusive experiences, one-of-a-kind memorabilia and VIP hospitality to Chiefs fans everywhere. I Got It's technology provides fans the opportunity to purchase game-used items in real-time, creating stronger connections to the games and Kansas City's many stars on the field.
Jim Beam® Bourbon was named the Official Bourbon of the Kansas City Chiefs. Reigning as the world's #1 bourbon brand, Jim Beam has been producing bourbon since 1795. The partnership includes marketing assets that will extend inside the stadium, as well as social media elements. The highlight of the partnership will be a themed bar located on the stadium's upper level and the brand's famous Barrel Batch Program.
Nationwide became the Official Retirement Solutions Provider of the Kansas City Chiefs. Nationwide's commitment to extraordinary care and their long-standing partnership with the NFL allowed the partnership with the Chiefs to become a reality. Along with local activations, Nationwide is the presenting sponsor of the Walter Payton NFL Man of the Year Award – a prestigious honor that recognizes players who demonstrate excellence not only on the field, but also in their communities.
Salvation Army joined the Kansas City Chiefs as the charitable organization dedicated to doing the most good – both globally and in the Kansas City area. They are committed to meeting human needs without discrimination and assist approximately 23 million Americans annually. Chiefs Kingdom will see an increased Salvation Army presence around the holiday season in the way of bell ringers and Big Red Kettles during the December home games.
Sleep Number was named the Official Sleep + Wellness Partner of the Kansas City Chiefs. Sleep Number is focused on continuing to provide the players and fans with the quality sleep they need to stay game ready. Data-driven insights allow the team to best maximize sleeping patterns to help boost immunity, improve recovery, and increase energy – giving the Chiefs a competitive edge.
Spicin Foods became the Official Sauces of the Kansas City Chiefs and is manufacturing and selling Chiefs-branded barbecue and hot sauces. The Kansas City company manufactures more than 1,500 sauce and rub products and will launch limited-edition six packs of sauces twice a year featuring Chiefs players on the bottle packaging. The partnership is unique in that it was the first time the NFL Players Association, an NFL club, and club partner launched a consumer product for retail. In addition to the limited-edition six-packs, two additional sauces have been released for individual purchase.
StorageMart is the largest family-operated self-storage company in the world. The multi-year partnership makes StorageMart the Official Storage Provider of Chiefs Kingdom and aims to increase brand visibility for StorageMart in key markets. Central to the partnership is the Tackle Tracker. For each successful tackle this season, StorageMart has pledged to make a monetary donation in support of Big Brothers Big Sisters of America.
Texas Tech University became an Official Higher Education Partner of the Chiefs. TTU is committed to the advancement of knowledge and continues to provide the highest standards of excellence in higher education. Based in Lubbock, Texas, TTU is continuing to find opportunities to broaden their reach and offer their world-class student experience throughout Chiefs Kingdom.
Tom's Town became the Official Gin of the Kansas City Chiefs in May with its Tom's Town Botanical Gin. A premium gin distilled with 14 botanicals, it has won numerous prestigious awards in the spirits industry since it launched in 2016, including gold medals in both 2018 and 2019 at the respected Wine and Spirits Wholesalers of America Conference. As part of the announcement, Tom's Town produced a limited-edition, commemorative bottle in honor of the team.
Transwest Truck Trailer RV was named the Official RV Partner of the Chiefs. The partnership is focused on several gameday enhancements, including the addition of the newly-created RV Row. Through the Transwest partnership, fans will have access to special experience opportunities, such as an ultimate VIP Tailgate experience. In addition, Transwest will take the Kansas City tailgating show on the road to at least one away game a season and will also host RV events at GEHA Field at Arrowhead Stadium.
Vena Solutions became a proud partner of the Kansas City Chiefs as the Chiefs organization has begun using the Vena financial planning and analysis software to help streamline their reporting capabilities. Vena's partnership includes Chiefs executives highlighting the benefits that the Vena Solutions has brought to the club's organizational financial planning and analysis capabilities.
Coca-Cola renews the longest-standing partnership in club history as the exclusive beverage partner of the Chiefs. Chiefs fans will continue to see Coke products throughout the stadium, and will also have the chance to compete for prizes through Coca-Cola's new interactive QR football experience. Fans will be able to scan a QR code in-stadium, or on select Coca-Cola packages, and try their hand at a virtual football toss experience to earn prizes ranging from signed Chiefs memorabilia to trips to see the Chiefs play on the road
Kansas Lottery remains an official partner of the Chiefs and will again debut their Chiefs custom scratcher ticket where fans can win an Ultimate Suite Experience as well as signed merchandise. Through the Kansas Lottery PlayOn app, fans can also get a second chance to win on each ticket.
McDonald's extends their partnership as the Exclusive Burger of Chiefs Kingdom. McDonald's will continue leading the efforts on Red Friday as the primary outlet for flag sales and donation collections for Ronald McDonald House Charities. Chiefs fans will also have the opportunity to receive buy-one-get-one Big Macs the day following each Chiefs game in which the defense records a sack.
Mosaic Life Care returns as the Presenting Partner of Chiefs Training Camp. Based in St. Joseph, Missouri, Mosaic Life Care serves 35 counties in northern Missouri, Kansas, Nebraska and Iowa.