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Record 114.4 Million Fans Watch Super Bowl XLIX on NBC

More than 265 million posts, comments and likes on Facebook around Super Bowl; 28.4 million global tweets during the game

The 2014 NFL season concluded with another television milestone as Super Bowl XLIX on NBC was watched by an average of 114.4 million viewers, making it the most-watched telecast in television history.

Most-Watched TV Programs, Average Viewers
Game Average Viewers
Super Bowl XLIX (Patriots-Seahawks), 2/1/15 114.4 million
Super Bowl XLVIII (Seahawks-Broncos), 2/2/14 112.2 million
Super Bowl XLVI (Giants-Patriots), 2/5/12 111.3 million
Super Bowl XLV (Packers-Steelers), 2/6/11 111.0 million
Super Bowl XLVII (49ers-Ravens), 2/3/13 108.7 million

Source: NFL, The Nielsen Company

Viewership peaked at 120.8 million viewers from 9:45-10:00 PM ET during the fourth quarter.

The Patriots-Seahawks championship game was viewed by 161.3 million total viewers, marking the seventh consecutive Super Bowl to reach a total audience of more than 150 million viewers. Super Bowls account for the 24 most-viewed programs in history in terms of total audience.

Overall, traffic to NFL digital properties on Sunday set all-time records for a Super Bowl. Highlights include:

  • NFL digital properties saw more than 21 million visits on Sunday.
  • Nearly four million people watched live streaming video of Super Bowl XLIX on digital platforms between NBC Sports Live Extra (2.5 mm viewers) and NFL Mobile from Verizon (1.2 mm viewers).
  • The 1.2 million viewers on NFL Mobile from Verizon are up 224% from Super Bowl XLVIII.
  • Overall, NFL Mobile from Verizon visitors jumped to 3.3 million on Super Bowl Sunday and have tripled since 2012.

Facebook & Twitter

  • As Facebook has noted, Sunday's game was the most-talked-about Super Bowl on Facebook ever.  More than 65 million people – up from 50 million in 2014 - joined in the conversation around Super Bowl XLIX with 265 million posts, comments and likes.

Twitter reported that more than 28.4 million global Tweets containing terms related to the game and halftime show were sent during the live telecast (from kickoff through 30 minutes after the clock expired). #SB49 was the most Tweeted @SuperBowl ever, surpassing last year's game.

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