Arrowhead Academy | Kansas City Chiefs - Chiefs.com

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MISSION

Provide an authentic training curriculum that prepares members for an entry-level commercial role within a sports organization

PROGRAM SUMMARY

DEPARTMENTAL ASSIGNMENT (mandatory):

9-month commitment to be placed into one of the following departments to provide real-time, in-season experience working as part of the commercial arm of an NFL franchise

TICKETING

TICKETING

The ticketing department is responsible for the sale and operation of the franchise's ticketing business. Positions will provide members with hands-on experience with the data, loyalty program, operational challenges, and sales and renewal strategies for all events at Arrowhead Stadium.

BUSINESS DEVELOPMENT

BUSINESS DEVELOPMENT

The opportunities within the business development function of the franchise derive from the Corporate Partnerships and Suites revenue streams and the analytics support function that is pervasive throughout this department's operation. The business development function is responsible for the relationships and partnerships with the business community who support the franchise, representing both sales and service/activation functions.

MARKETING

MARKETING

The marketing function operates within and among all of the departments involved in the Arrowhead Academy curriculum. It exists to transact sales through an integrated, data-driven digital marketing strategy and to protect and establish strategies to evolve the franchise's brand through campaigns, promotions, and activations throughout the calendar year.

COMMUNITY OUTREACH

COMMUNITY OUTREACH

The community outreach department executes and activates the brand promise of the franchise throughout Chiefs Kingdom through current player outreach, alumni events, and fan development strategies. The programming associated with this department is critical to the historic franchise ownership's investment in the communities included within Chiefs Kingdom, highlighting the Hunt Family's commitment to giving back to the communities to support the franchise.

CONTENT

CONTENT

The content team is responsible for the creation, distribution, and measurement of franchise-owned and controlled content. The content that is produced spans long-form and short-form material and is distributed through a myriad of social and digital mediums. The Game Entertainment function is also included in this department.

ARROWHEAD EVENTS

ARROWHEAD EVENTS

Arrowhead events is the non-football generating arm of the Chiefs. Responsible for bringing content to Arrowhead Stadium 365 days a year this group delivers events from large scale full venue such as concerts, motorsports, and college football to private and intimate events including fundraising banquets, conferences, and speakers. Positions will support the efforts to procure, plan, and execute a variety of events.

FAN EXPERIENCE

FAN EXPERIENCE

The fan experience function is focused on the customer experience and season ticket member retention. In their capacity of the customer experience, the team is tasked with building, maintaining and the quality control of "Championship Service", the service experience fans encounter at Arrowhead Stadium. In their duties associated with STM retention they deliver on a 365 day platform focused on relationship development and driving value to Chiefs STM's.

EVENT OPERATIONS

EVENT OPERATIONS

Event Operations is the hub through which all Chiefs home games and major events are planned and executed. This team is accountable to event planning and logistics, parking, guest services, and concessions. Positions will support administration and planning and lead the execution of some initiatives in the department.

STADIUM FACILITIES

STADIUM FACILITIES

The Stadium Operations and Facilities department is comprised of Stadium Services (carpentry, mechanical, paint, signs, janitorial), Stadium Systems (HVAC, electrical, plumbing), and Grounds Maintenance (grounds keeping of the stadium playing field, practice fields, training camp fields, as well as the grounds around Arrowhead Stadium and the Training Complex). The men and women who comprise this team support the overall maintenance and appearance of Arrowhead Stadium and the University of Kansas Health System Training Complex, as well as work with all other departments to support their functionality and initiatives for the Kansas City Chiefs.

CURRICULUM (optional):

Twelve (12), 90-minute training sessions designed to provide a clear explanation of the basic operation of the commercial arm of a professional sports franchise. Sessions will be completed within the first four (4) months of the program and will be offered from 7 - 8:30am on weekday mornings to avoid a conflict with responsibilities related to Departmental Assignment. Each session will include:

  • Pre-session reading assignments
  • Specific departmental analysis
  • Departmental mission and structure
  • Departmental goals and the measure of success
  • Defined responsibility, preferred skill set, and compensation of entry level roles
  • Socratic-style case analysis

Sessions will cover the following topics:

  • General Introduction
  • Ticket Sales & Service
  • Ticket Operations
  • Marketing
  • Premium Sales
  • Corporate Partnerships
  • Media Rights
  • Long-Form Content
  • Short-Form Content
  • Game Entertainment
  • Community Outreach
  • Conclusion

GROUP PROJECTS (optional):

At the conclusion of the optional curriculum (as listed above), participation in a group project will be offered to members of the Arrowhead Academy

  • The topic will be an authentic, real-time project that will require application of the content included in the training sessions to determine a plausible solution to the problem or challenge that is being posed.
  • Each group will be expected to take part in a final presentation to a group of sports business executives at the conclusion of Arrowhead Academy.
  • A full-time member of the Kansas City Chiefs organization will be offered as a resource to each group throughout the group project.

INDUSTRY NETWORKING DAY (optional):

Representatives from sports properties will take part in an "Industry Networking Day" at the conclusion of Arrowhead Academy. The day will be designed to help the Arrowhead Academy members understand the importance of networking, the process of building relationships, and the keys to impactful performance when attempting to obtain entry-level opportunities.

FREQUENTLY ASKED QUESTIONS:

Q: Is room and board provided?

A: Room and board is not provided as part of the Arrowhead Academy program.

Q: Is the seasonal position paid?

A: Admission to Arrowhead Academy qualifies as a paid position. All hours that are required for the Departmental Assignment are paid at the Missouri minimum wage rate. No seasonal will be allowed to work more than 1500 hours during their 9-month program.

Q: Can the seasonal position be counted toward college credit?

A: Yes, but Arrowhead Academy is only available to graduates or current students who have completed all coursework required for graduation, with the exception of an external seasonal position credit.

Q: Will there be opportunities to work in multiple departments during the seasonal position?

A: No, but Arrowhead Academy provides the opportunity to understand the basic operation of all commercial departments by taking part in the optional Curriculum and Group Projects.

Q: How do I apply for admission to Arrowhead Academy?

A: Individuals are eligible to apply if they have graduated with an undergraduate or graduate degree (all majors accepted) from an accredited institution, or if they have completed all of the coursework required for graduation, with the exception of an seasonal position requirement. All applicants will be required to submit a resume, unofficial transcript, and letter of recommendation as part of their application. Only individuals with a strong desire to work in professional sports and a willingness to move to Kansas City for the position should apply. Click on the "Apply Now" box below to apply.

Q: Does Arrowhead Academy offer summer seasonal positions?

A: No, Arrowhead Academy seasonal positions run from June-Feb.