As the Chiefs prepare for the 2021 Playoffs presented by Hy-Vee, the club has announced details for the "One Team One Vision" postseason campaign that will focus on showcasing Chiefs fans, and will include a special merchandise collaboration, a gamified pop-up booth, a social media sweepstakes and a community-based donation drive.
In an effort to showcase the fans and their unparalleled support, the team has members of Chiefs Kingdom playing a large and visible role in this year's campaign. On social media, outdoor advertising and in the club's playoff commercials, the fans who have been with the team throughout the ups and downs will fuel the Chiefs creative efforts.
Through the NFL's local merchandise collaboration initiative, the Chiefs are joining with local streetwear brand MADE MOBB to produce a limited-edition run of apparel which will be released during the postseason. Fans can look to the Chiefs and MADE MOBB social media accounts for the official designs and on-sale details to be unveiled next week.
The Chiefs are rolling out a custom pop-up – the Deci-Booth – for the postseason, giving fans a chance to show how loud they can get. A decibel reader inside the booth will provide live feedback showing their level of loud and a camera inside the booth will capture a video for fans to share on social media. Fans who participate in the Deci-Booth will have the chance to win tickets to home playoff games. The booth will debut in the Crossroads Arts District and will move around the city throughout the playoffs. It will also be on-site at GEHA Field at Arrowhead Stadium during home playoff games.
Chiefs fans can engage with the team socially throughout the playoff run by participating in a daily social media sweepstakes that kicks off on Wednesday, January 12. Prizes – which include tickets to home playoff games, limited-edition playoff merchandise, player-autographed items, as well as sponsored prizes such as a custom Microsoft Xbox, Hyperice Hypervolt percussion massager and Bose speakers – will be awarded Monday through Saturday each week the Chiefs remain in the postseason. To enter for a chance to win prizes, fans can either retweet the sweepstakes-specific tweet every Wednesday or fill out the form located at www.chiefs.com/playoffs/. No purchase is necessary to enter the sweepstakes.
As part of the team's playoff appearance, the Chiefs are joining with Hy-Vee, City Year and Giving the Basics to collect personal hygiene items for students in need at local City Year schools and are asking Chiefs Kingdom to help. The donation drive will begin at all Kansas City-area Hy-Vee locations on Monday, January 10 and will continue in stores for the duration of the team's playoff run. Fans will be encouraged to donate needed items when they're completing their own shopping at local Hy-Vee stores or can purchase a prepackaged bag of hygiene products for $10. Items that are most needed include: soap/body wash, dental floss, deodorant, dish soap, combs/hairbrushes, laundry soap, lotion, shampoo, storage bags, tissue, toilet paper, toothbrushes, toothpaste and trash bags. Fans who participate by donating items during the kickoff of the community campaign on Monday, Jan. 10 will have the chance to secure a limited-edition postseason campaign decal, while supplies last.