On Monday, the Kansas City Chiefs announced that the club is opening the search for a Chief Marketing Officer.
"Our team has delivered historic performances on and off the field and we plan to build on that success through the addition of a talented Chief Marketing Officer to lead our growth locally, regionally, nationally and internationally," Chiefs President Mark Donovan said. "This position will work in partnership with our senior executive team and focus on capitalizing on the unprecedented popularity, social media presence and marketing power of our players, team, Chiefs Kingdom and the Arrowhead experience."
In addition to announcing the CMO search, the club has also announced the hiring of Rob Alberino as the Vice President of Content and Production.
"We are excited to welcome Rob Alberino back to One Arrowhead Drive as our Vice President of Content and Production," Donovan said. "Rob is a seasoned NFL executive who brings years of unique experience and innovative ideas for engaging content and ways to deliver it. His knowledge of Chiefs Kingdom, our fans, as well as the rich history and traditions of this franchise mean he will hit the ground running."
Alberino rejoins the franchise as the Vice President of Content and Production after originally serving as the club's Vice President of Media and Marketing for three years (2010-13). During his original stint with the franchise, Alberino oversaw the club's media partnerships and in-house production team, 65 Toss Power Trap Productions, as well the team's digital operations on Chiefs.com and played a key role in the club's marketing initiatives. Upon his return, he will lead all short-form and long-form content efforts, including creation and distribution across the club's traditional, digital, social and over-the-top platforms. He will also oversee game production and presentation at Arrowhead Stadium.
"Returning to Chiefs Kingdom is a dream come true for not only me but my family as well," Alberino said. "The region, fanbase, team and ownership mean a great deal to me and being able to craft the next chapter with the Chiefs – as a storyteller – there is no greater honor."
Alberino joined the San Francisco 49ers in 2013, serving eight years (2013-20) as Vice President/Executive Producer. Alberino spent 13 years (1997-2010) with the Philadelphia Eagles as Vice President of Broadcasting where he helped launch the Eagles Television Network. He spent two years (1995-97) as a filmmaker/producer with NFL Films where he served as a writer/director for HBO's "Inside the NFL." In 2012, while with the Chiefs, Alberino was bestowed an honorary enlistment in the United States Army and continues to pay forward the honor by working alongside all branches of the military on a daily basis. He also sits on the Board of Directors for The First Twenty, a non-profit dedicated to improving the performance, health and safety of the American First Responder.
Alberino graduated from Duquesne University in 1992 with a bachelor's degree in communications and media production. He and his wife, Lisa, have three children, Jordan, Angelina and Stella GiGi.