On Friday, the Kansas City Chiefs announced that three additional corporate partners have joined the club's sponsorship roster in Germany ahead of the 2023 Frankfurt Game vs. the Miami Dolphins on Sunday, November 5.
BISON joined the Chiefs with a multi-year strategic partnership that makes BISON the Official Trading Platform Partner of the Kansas City Chiefs in the DACH (Germany, Austria and Switzerland) region. BISON is an award-winning multi-asset trading platform, and the partnership aims to unite football enthusiasts and investors for an unprecedented opportunity to engage in trading while experiencing football through extensive brand integration, activations and exclusive events for top BISON users. BISON will also have inclusion in activations on the ChampionShip throughout the boat's stay in Frankfurt. For more information, please visit www.bisonapp.com/.
CRAVE™, one of MARS Incorporated's petfood brands, has signed a multi-year partnership agreement that makes the premium pet food brand the Official Pet Food Sponsor of the Kansas City Chiefs in Germany. Their premium dog and cat food is crafted from high-quality animal protein and no grains. Crave will activate with tailgate games on the ChampionShip throughout the weekend and will also host a puppy bowl on the ChampionShip during halftime of the Chiefs-Dolphins game watch party. For more information, please visit www.cravepetfood.de.
Ring is now the Official Home Security Partner of the Kansas City Chiefs in Germany. Highlighting that having a good defense is good both on the football field and at home, Ring will activate a raffle exclusively for their customers with the opportunity to win valuable prizes, including autographed items, merchandise, as well as tickets to the sold-out Chiefs-Dolphins game. Ring will have a security doorbell-themed photo opportunity at the ChampionShip entrance throughout the weekend. For more information, please visit www.ring.com.
"We are very pleased with the interest we've been able to generate amongst businesses in Germany and throughout the DACH region since being awarded marketing and commercialization rights as part of the NFL's Global Markets Program," Chiefs Vice President of Partnership Strategy and Development Kim Hobbs said. "With the upcoming game in November, we established some lofty goals for how we wanted to do business in Germany, and we are thrilled with the partners that we have on board and look forward to celebrating with them in Frankfurt. In addition, we look forward to continuing to build our international partner portfolio through this game and beyond."
The club previously announced partnerships with three German-based companies: Burger King® Germany, Engelbert-Strauss and RTL.
Burger King® Germany became the Official Quick Service Restaurant of the Kansas City Chiefs in Germany after signing a multi-year partnership agreement with the team last month. The deal provides Burger King® Germany the ability to activate Chiefs branding and assets year-round in the packaging of food products, at points of sale, and allows for co-branded giveaway products that promote the partnership. Burker King® Germany will have multiple free activation opportunities around the weekend. For more information, please visit www.burgerking.de.
Engelbert Strauss signed a multi-year partnership agreement with the Kansas City Chiefs during the week leading up to Super Bowl LVII in February, making them the club's inaugural partner in the market. The agreement made the German workwear manufacturer and retailer the franchise's first multi-year partner in Germany and designated them the Official Workwear of the Kansas City Chiefs in Germany and as an Official Regional Partner of the Chiefs. Engelbert Strauss will display their merchandise and apparel collections on the ChampionShip and will also have branding featured within activations on the boat and the dock throughout the weekend. For more information, please visit www.engelbert-strauss.de.
RTL is a Broadcast Partner of the Chiefs in the DACH region after partnering with the club in July 2023. The agreement allowed RTL Germany the ability to broadcast two 2023 Kansas City Chiefs preseason games across RTL platforms, including linear, over-the-air and social channels. In addition, RTL Germany has the non-exclusive rights to broadcast The Franchise presented by GEHA – the club's self-produced, long-form, behind-the-scenes content series – in the DACH region throughout the season. For more information, please visit www.rtl.de.