Chiefs' Christmas Night Matchup Was the Most Watched Week 16 Primetime Game in Five Years

21.4 million viewers watched the Chiefs defeat the Denver Broncos, 33-10


The Kansas City Chiefs defeated the Denver Broncos, 33-10, on Christmas night.

Apart from the winning effort on the field, the Chiefs accomplished a number of feats ratings-wise off of it.

According to Sunday Night Football public relations, Kansas City was the number #1 NFL market with the highest local TV rating for Week 16 with a 43- RTG and 69 share.

Here are some other ratings feats the broadcast accomplished:

  • The game averaged a Total Audience Delivery (TAD) of 21.5 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched Week 16 NFL primetime game since 2011, according to Fast National data from The Nielsen Company, and digital data from Adobe Analytics.
  • The NBC-only broadcast of Broncos-Chiefs averaged 21.4 million viewers — ranking as the most-watched Week 16 NFL primetime game in five years (24.0 million for Bears-Packers on NBC's SNF, 12/25/11). The 21.4 million viewers for Denver-Kansas City topped last year's Week 16 SNF game by 20 percent (17.9 million for Giants-Vikings) and marked a 16 percent increase over the teams' first meeting this season in Week 12 – a thrilling Chiefs' 30-27 overtime victory in an NBC SNF "flex game" on Nov. 27 (18.4 million viewers).
  • NBC-only viewership for Broncos-Chiefs peaked at 23.3 million from 9:15-9:30 p.m. ET. The game (8:31-11:28 p.m. ET) registered a TV-only national household rating of 10.6/22 – up from Giants-Vikings (10.4/18).
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