On Wednesday, the Kansas City Chiefs announced a number of partnership agreements with local and national companies for the 2020 season, including seven new partners and four renewals.
"Since winning the Super Bowl and celebrating with our fans and partners at the parade in downtown Kansas City in February, nothing about this offseason has felt normal," Chiefs President Mark Donovan said. "The success of the team has provided more and more opportunities locally and nationally, and our team felt the full support of our existing and new partners as we prepared for an unprecedented 2020 football season. I want to thank those companies who remain committed to 'Running it Back' with us, and I want to welcome our new partners to Chiefs Kingdom. We look forward to sharing this journey with them in 2020 and beyond."
"This will go down as one of the most unique offseasons in terms of conducting normal club business with partners and other key stakeholders," Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said. "Our sales and activation staffs have continued to focus on our partnership program, and we feel that we've developed meaningful relationships and unique opportunities that we will still be able to deliver value to everyone who is part of our corporate family this season."
New Partnerships:
Invisalign became the Official Smile of the Kansas City Chiefs. This season, Invisalign will be enhancing its league-wide sponsorship of the NFL, and in partnership with the Chiefs, will support the youth backpack program as well as partnering with local dental offices to enhance the smiles of Chiefs Kingdom through their clear dental aligner.
Tappit partnered with the Chiefs on Chiefs Pay, a mobile payment solution that enhances the fan experience on gameday through the Chiefs Mobile app. The Chiefs became Tappit's first North American sports partner. Fans will earn additional Chiefs Kingdom Rewards points with each use of Chiefs Pay.
ORORO is the Official Heated Apparel Partner of the Kansas City Chiefs. ORORO apparel will be sold throughout Chiefs Kingdom and will be utilized by staff on gamedays to keep them warm.
ADPRO Sports is the Official Licensed Merchandise Partner of the Kansas City Chiefs. The Buffalo, New York-based company will source premium fan giveaways and other items for internal Chiefs initiatives as well as co-branded items for Chiefs corporate partners.
360 Vodka is the Official Vodka Partner of the Kansas City Chiefs. The local distillery based in Weston, Missouri, will again produce Chiefs championship bottles available at retail outlets.
Entercom begins its inaugural season as the club's Official Radio Partner, with 106.5 The Wolf (WDAF-FM) becoming the flagship station of the 70-station Chiefs Radio Network on Chiefs gamedays. In addition, 610 Sports Radio (KCSP) becomes the Official Broadcast Partner of the Chiefs, with exclusive rights to various categories of Chiefs programming.
KSHB and KMCI became the Official Broadcast Television Home of the Kansas City Chiefs part-way through the 2019 season. Prior to the NFL canceling all preseason games, 2020 was set to be the first year that KSHB would broadcast all Chiefs preseason games. The agreement features exclusive team-produced content that would air on the stations, as well as additional marketing opportunities with the club and Arrowhead Stadium.
Renewed Partnerships:
Midwest Ford Dealers continues their longstanding partnership with the team by becoming the Exclusive Automobile Manufacturer of the Chiefs, including the Official Truck, SUV, and Car of the Chiefs. Increasing their footprint at Arrowhead Stadium, the Midwest Ford Dealers will be the title partner of the newly named Ford Founder's Club, while maintaining sponsorship of the Ford Tailgate District and the Ford Fan Zone. The Midwest Ford Dealers will also have an increased presence on social and digital platforms, including sponsoring the "Mic'd Up" content series.
Bridgestone renewed its partnership with the team for another season as the Official Tire of the Kansas City Chiefs. Bridgestone will continue to enhance its league-wide sponsorship of the NFL, and in partnership with the Chiefs, will continue to support their Clutch Performance On and Off the Field platform.
DirecTV joins the Chiefs partner lineup once again as the presenting partner of digital content, including as the presenting partner of the Training Camp Position Group Review.
Mano's Wine, a Kansas City-based winery, has partnered with the Chiefs to produce a limited-edition Super Bowl wine to commemorate Kansas City's Super Bowl LIV victory. The specially designed and etched bottles will be available at local retailers and online.
