KANSAS CITY, Mo. – The Kansas City Chiefs announced the launch of "Kingdom Creators," the club's inaugural creator program designed to bring together a diverse network of creators, storytellers, and personalities who share a passion for Chiefs Kingdom and can authentically connect with fans through their own unique communities and platforms. Applications for the program are now open.

Launching with an initial roster of 30 creators, "Kingdom Creators" reflects the organization's commitment to building a year-round creator ecosystem that extends beyond football and captures the cultural moments, stories, and experiences that unite Chiefs fans. As the Chiefs continue to grow their fanbase across the country and around the world, the program will help deepen connections with existing fans while introducing new audiences to Chiefs Kingdom through authentic, creator-led storytelling.

"Over the last several years, we've seen our fanbase evolve dramatically, with the majority of Chiefs fans now living outside our home market," said Lauren Denowitz, Chiefs Vice President of Brand and Fan Engagement. "As we continue pursuing our vision of becoming the World's Team, creator partnerships provide an exciting opportunity to reach new audiences in ways that feel authentic, relevant, and community driven. These creators aren't here to replicate content from Chiefs channels. We're giving them meaningful access and the freedom to tell Chiefs stories through their own voices, formats, and communities, helping us reach fans where they are and introduce new people to Chiefs Kingdom."

The "Kingdom Creators" roster will encompass a wide range of interests and specialties, including fashion, food, music, gaming, lifestyle, and sports. More than just football fans, these creators are trendsetters who represent the many intersections where Chiefs Kingdom and culture meet.

To recognize and support creators at every stage of their journey, the program features a three-tier structure:

• Starters: Household names and established Chiefs-loving creators with audiences that extend nationally and globally.
• Main Roster: Passionate Chiefs fans with highly engaged and dedicated followings.
• Practice Squad: An incubator for emerging creators with strong potential to become future stars within Chiefs Kingdom.

The tiered system reflects the club's commitment to partnering with creators of all sizes, from nationally recognized personalities to emerging voices making an impact in their communities. Benefit will vary by tier but may include VIP gameday experiences, exclusive access opportunities, Chiefs merchandise, collaborations with club partners, and official recognition as a "Kingdom Creator."

Just like the players on the field, the first step for new members of the team is reporting to camp – "Creator Camp." The two-part onboarding experience is designed to help creators build relationships, network, and immerse themselves in the "Kingdom Creators" community. The program culminates with a VIP gameday experience during the Chiefs first preseason game of the 2026 season against the Los Angeles Rams, featuring field access, dedicated content opportunities, behind-the-scenes experiences, and suite hospitality.

The "Kingdom Creators" application is now open HERE.