The 2025 schedule release, presented by Ticketmaster, is now live, and the Kansas City Chiefs have debuted the "Chiefs Cab," a one-of-a-kind schedule release video inspired by the hit game show Cash Cab. Hosted by Emmy-winning Cash Cab legend Ben Bailey, the video surprises unsuspecting passengers and takes them on a football-fueled ride through Kansas City – complete with special guests, laugh-out-loud moments and the full 2025 schedule – all from the back seat of a fully decked-out Kansas City cab.

"The schedule release is one of the most exciting dates on the NFL calendar for fans – and for us, it's a chance to flex our creative muscles," said Lara Krug, Kansas City Chiefs EVP & Chief Media and Marketing Officer. "With "Chiefs Cab" we wanted to reimagine a nostalgic fan favorite through the lens of Chiefs Kingdom. From Ben Bailey behind the wheel to the mix of players, cheerleaders and influencers, this campaign is a celebration of the culture we're building — not just as a football team, but as a force in sports, media and entertainment."

To capture the authentic feel of the beloved game show, the team sourced a van matching the original Cash Cab model, gave it a temporary bright yellow paint job, and added custom exterior graphics. Inside, dynamic ceiling lighting and detailed design elements brought the iconic atmosphere to life — all with a Chiefs Kingdom twist.

The ride features an all-star cast of current and former players, along with a variety of Chiefs personalities, who team up to help influencer fans win a pair of home game tickets.

• Group 1: Kansas City Chiefs cornerback Trent McDuffie, Chiefs Cheerleader Katie and German American influencers Sophie and Jason Sadler.
• Group 2: Former Chiefs quarterback Trent Green, Chiefs Cheerleader Ari and Public Pool Podcast hosts Jack O'Shea and Mikaela Pascal.
• Group 3: "Voice of the Chiefs" Mitch Holthus, Chiefs Cheerleader Sadie and Kansas City-based influencers Steven and Jasmine Green.

But the ride doesn't stop there. To bring the "Chiefs Cab" experience to life for fans both near and far, the Chiefs are rolling out immersive activations across Kansas City and around the globe:

Local Kansas City Streetcar Activation – Thursday, May 15, 5–7 p.m.

For fans in Kansas City, the KC Streetcar will be transformed into a full-fledged "Chiefs Cab" experience. Outfitted with themed lighting, seat wraps and signage, the streetcar will feature influencer host Jamison Lange, who will surprise riders with pop-up trivia challenges, and fans who ace the quiz could win game tickets from Ticketmaster.

Nationwide Interactive App Challenge

For fans outside of the Kansas City area, the team has launched a trivia challenge within the Chiefs mobile app, mirroring the format of the "Chiefs Cab" video. Fans can test their knowledge of the 2025 schedule with multiple-choice questions, climb the leaderboard and compete for game tickets from Ticketmaster.

International "Traveling Chiefs Cab" Activation

The "Chiefs Cab" is hitting the road – internationally. Chiefs Kingdom knows no borders, and in celebration of the team's growing global fanbase, Chiefs-branded vehicles will hit the streets in key international markets:

• Brazil – May 15: One lucky fan will discover a once-in-a-lifetime trip to attend the game in São Paulo as a guest of the Chiefs.
• London – May 20, Berlin – May 22 and Madrid – May 23: "Chiefs Cab" riders will receive exclusive commemorative gifts as the cab makes its way across Europe.

Fans around the world are encouraged to keep an eye out for their version of "Chiefs Cab" as it rolls through their city.

Watch "Chiefs Cab" now on the Chiefs Official YouTube channel, grab your tickets for the 2025 season at www.chiefs.com and get ready for an unforgettable ride, Chiefs Kingdom!