The Kansas City Chiefs announced today a new long-term partnership with Fanatics, the global leader for licensed sports merchandise, to update and expand the team's ecommerce platform. The new online store, Shop.Chiefs.com, will provide Chiefs fans around the world with the widest selection of team apparel and merchandise ever offered, while creating an immersive, personalized shopping experience.
Fanatics' industry-leading data and technology platform along with its numerous fulfillment centers located across the globe will ensure the fastest delivery of fans' favorite merchandise whether shopping from their homes or mobile devices. The enhanced assortment will now include an expanded selection of both women's and big and tall options, while Fanatics Branded - the company's in-house apparel line – will provide a wide range of products with the ability to react quickly to hot players and create special "micro-moment" items for exciting plays and team milestones.
"We are excited to announce our partnership with Fanatics, the industry leader in licensed sports merchandise and fan gear," Chiefs Senior Vice President of Business Operations Bill Chapin said. "Fanatics has presented us with a great opportunity to deliver a wider variety of team apparel and merchandise. This partnership will benefit Chiefs Kingdom with more options to purchase gear for the team they love and provide a best in class service and experience."
The Chiefs join a long list of prominent professional and collegiate teams, leagues and organizations around the world that partner with Fanatics through a variety of retail channels, including the NFL and more than half of its franchises.
"Chiefs fans are some of the most passionate in professional sports and we are excited to offer them the largest selection of products ever available within the team's official store," said Cole Gahagan, Fanatics Chief Commercial Officer. "Fanatics' commitment to cutting-edge technology, faster speed-to-market of merchandise and creating the most seamless online shopping experience regardless of device meshes perfectly with the team's commitment to providing Chiefs Kingdom with the absolute best in fan experiences." The new online store will also house items for important team and community initiatives, such as Red Friday flag sales, for which a portion of proceeds will go to Ronald McDonald House Charities of Kansas City. Special discounts for Season Ticket Members, Chiefs Kingdom Rewards Members and Kids Club Members will also be available.