KANSAS CITY, Mo. – The Kansas City Chiefs have announced an international partnership with the German Federal Police (Bundespolizei), adding to the club's growing roster of commercial partners in Germany and the DACH region.
Central to the new partnership is the German Federal Police's sponsorship of a Chiefs youth Flag Football camp to be held on Thursday, September 18 at Sportpark Freiham in Munich, the operating location of the existing Chiefs Girls Flag Football League in Germany.
"We are extremely excited to partner with the Federal Police around this youth Flag Football camp in Munich," said Chiefs Vice President of Partnership Strategy Kellen Begnoche. "We continue to focus on growing the game of American football at all levels around the world and using Flag Football camps with support from groups like the German Federal Police is one way we are introducing the game of football to more youth."
"Flag Football teaches teamwork, discipline, and perseverance – values that are also central to the Federal Police. That is why we are proud to partner with the Kansas City Chiefs and to encourage and challenge young people both on and off the field. This cooperation reflects our joint commitment to fairness, team spirit, and personal development. At the Munich camp, students aged 15-18 will have the opportunity to speak with our recruitment advisors and learn about the diverse tasks and career opportunities within the Federal Police. Using VR headsets and physical challenges inspired by our selection process, we will give students a hands-on insight into our wide range of responsibilities. A versatile sport like Flag Football is a perfect fit for us." – Michael May, Federal Police Headquarters
The Chiefs were originally awarded marketing and commercial rights for Germany in December 2021 as part of the NFL's Global Markets Program and expanded to the rest of the DACH region (Austria and Switzerland) in April 2023. In November 2023, the Chiefs took on the Miami Dolphins in the first regular season NFL game to be contested in Frankfurt, Germany. The Chiefs also appeared in an American Bowl preseason contest in Berlin, West Germany in 1990. In addition to the DACH region, the Chiefs now own marketing and commercial rights in the United Kingdom, Spain, Ireland, and Mexico.
The German-based international sports marketing agency Sportfive assisted in this partnership and will have a role in executing the camp.
