Red Friday, you know the day where the entire city becomes a sea of red, has sized up—literally.
The Red Friday flag was unveiled Saturday at training camp for its first stop on the Kansas City tour.
And general manager Brett Veach was amongst the first to add their signature.
This is the second year that there's been a larger-than-life-size flag for fans to sign, which eventually ends up in the Kansas City Chiefs' locker room.
"This is the 26th year of Red Friday, however, last year was the first year we did a giant flag that could really interact and engage with the fans," Josh Brewster, who runs public relations for McDonald's local chapters, said. "Which is really nice because it really gets people excited about the Chiefs season and reminds people when Red Friday is."
Honoring the long-standing tradition started by Founder Lamar Hunt and the Chiefs' Red Coaters, Red Friday newspapers, magazines and flags have been sold to raise money for local charities.
For the past few years, the Chiefs have partnered with Ronald McDonald House Charities.
The Ronald McDonald House aims to reduce the burden of childhood illness on children and their families by providing a "home away from home" while the children are receiving medical care in Kansas City-area hospitals.
The flags tell a story of a kingdom, strangers united.
"It allows people to know they're one in the same," Brewster said. "The Chiefs, the people, the kids at Ronald McDonald House, they can all show their support all for that."
The tour of the flag hits all four corners of the metro to give everyone a chance to sign it.
"So we're going to two high school football games on Friday nights, a couple school engagements, we're going to stop by a few McDonald's restaurants, we're going to do a few surprises like on the Country Club Plaza, and more," Brewster explained.
You can keep up to date with where the flag is scheduled to go next on by checking @KCMcDonalds on Twitter and local media.
"Last year was the first year we really unveiled the flag, fans loved it and we're ready for year two," Brewster said. "Chiefs fans are the best fans in the world."