Kansas City Chiefs tight end Travis Kelce announced his involvement in the NFL's "My Cause, My Cleats" campaign on Tuesday afternoon and, in the only way the fourth-year tight end knows how, it was creative.
The "My Cause, My Cleats" campaign encourages players to personalize their cleats in support of a charity or a good cause for this weekend's upcoming games.
Kelce, who teamed up with renowned artist Mache for the project, will wear his custom cleats during Sunday's game against the Atlanta Falcons as he represents his charity, Eighty-Seven and Running.
While over 500 players from around the NFL are expected to participate in the initiative, Bleacher Report helped unveil the designs for five players – Pittsburgh's Antonio Brown, Arizona's Larry Fitzgerald, Atlanta's Devonta Freeman, Washington's Josh Norman and Kelce.
As the video demonstrates, it looks like Kelce's new cleats are ready for game day.