KANSAS CITY, Mo. – On Tuesday, the Kansas City Chiefs announced that YouTube has signed on as the presenting partner of the Chiefs 2025 season kickoff campaign leading into the club's Week 1 matchup against the Los Angeles Chargers at Corinthians Arena in São Paulo, Brazil.
"We're thrilled to team up with YouTube as the presenting partner of our season kickoff campaign," said Chiefs President Mark Donovan. "This partnership not only highlights the excitement of opening the season in Brazil but also allows us to connect with fans globally through a platform that's transforming how people experience live sports."
"From Kansas City to São Paulo, Chiefs Kingdom is a passionate, global fanbase and we're excited to give their season kickoff an international stage," said Wes Harris, Director of Connected TV Marketing at YouTube. "This is more than a game; it's the future of football, and it's open for everyone around the world to enjoy for free on YouTube."
As part of the partnership, YouTube receives a number of digital assets and content opportunities to raise awareness for the inaugural NFL game streaming for free globally on YouTube and on YouTube TV in the U.S., featuring the four-time Super Bowl champion Kansas City Chiefs.
The content platform also served as the presenting partner of Kansas City's second preseason game at Seattle on Friday, August 15, and will present the "Up The Hill" content series that was filmed during Chiefs Training Camp that will air on Chiefs social channels.
Kickoff for the Week 1 AFC West matchup in Brazil – the NFL's second-annual Brazil game – is scheduled for 7 p.m. CT on YouTube, YouTube TV, and NFL+ (and KSHB locally).
Here's a look at what's still ahead in the Chiefs 2025 kickoff celebration:
- 9/4 & 9/5 – Chiefs House Brazil Activation: For fans traveling to Brazil, Chiefs House is an immersive fan hub bringing the full Chiefs experience to São Paulo, Brazil.
- 9/5 – Red Friday Flag Sales Presented by McDonald's: Buy your Red Friday flag at your local Kansas City metro-area McDonald's or online at shop.chiefs.com.
- 9/5 – Chiefs Season Kickoff Game in Brazil: The Chiefs take on the Chargers in Brazil, fans can watch exclusively on YouTube and YouTubeTV (and KSHB locally) at 7 p.m. CT.
- 9/14 – Chiefs Home Opener: Chiefs vs. Eagles (FOX): All eyes will be on GEHA Field at Arrowhead Stadium for the first home game of the 2025 season.
CHIEFS HOUSE BRAZIL ACTIVATION
Thursday, September 4 & Friday, September 5 – São Paulo, Brazil
Chiefs House brings the heart of Chiefs Kingdom to Brazil with a two-day fan event featuring live entertainment, appearances by Chiefs Legends, Chiefs Cheerleader performances, exclusive merch, Kansas City BBQ and official watch parties – all designed to unite fans from around the world ahead of kickoff at Corinthians Arena. Tickets are now on sale at www.chiefs.com/brazil.
RED FRIDAY AND CHIEFS 2025 SEASON KICKOFF IN SÃO PAULO, BRAZIL
Friday, September 5 | 6 a.m. CT
The Chiefs will celebrate the longstanding Kansas City tradition – a time when the community comes together to cheer on the Chiefs while giving back to and supporting local families in need. This year, Red Friday will take place in both Kansas City and São Paulo, Brazil, as the Chiefs go head-to-head with the Los Angeles Chargers at Corinthians Arena to kick off the season. The game is scheduled for a 7 p.m. CT start and will stream on YouTube and YouTube TV (and KSHB locally).
HOME OPENER CHIEFS VS. EAGLES
Sunday, September 14 | 3:25 p.m. CT
Football is officially back in Kansas City as the Chiefs will host the Philadelphia Eagles in a Super Bowl LIX rematch in the home opener at GEHA Field at Arrowhead Stadium. The game is scheduled for a 3:25 p.m. CT start and will air on FOX (WDAF locally).
Be sure to check out The Kingdom – the ESPN Original Series offering unprecedented access to the team's 2024 season while celebrating the franchise's storied history – and follow the 2025 season in new episodes of The Franchise, streaming on the Chiefs official YouTube channel.
