Play 60 is the NFL’s national campaign designed to encourage young fans to be active for 60 minutes a day. The Play 60 challenge was started in response to an increasing rate of childhood obesity and the decline of physical education programs in many of America’s schools. NFL Play 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations and programs.

The Kansas City Chiefs are champions in spreading the NFL’s Play 60 message. Through various Play 60 programs reaching schools, community groups and other agencies, local youth have become active for an estimated 4.5 million minutes in 2015. The Chiefs Community Caring Team consistently reinforces the NFL’s Play 60 message by encouraging young fans to eat healthy and be active for at least 60 minutes each day. Examples can be seen regularly during Chiefs Play 60 assemblies, via the American Heart Association’s Play 60 Challenge and through the support of Midwest Dairy’s Fuel Up to Play 60 programming.