Chiefs Announce New and Extended Partnerships Ahead of 2019 Season

On Wednesday, the Kansas City Chiefs announced a number of partnership agreements with local and national companies for the 2019 season, including 12 new partners and 10 renewals.

“We want to thank all of the new and returning partners that we have this season,” Chiefs President Mark Donovan said. “The local business community and the national sponsorship landscape have taken an incredible interest in what we’re building here in Kansas City. We look forward to expanding on our current relationships while developing new and exciting partnerships with all of these companies throughout 2019 and beyond.”

“We have worked hard on our partnership program over the years and feel like we have created an environment that allows for unique opportunities and mutually beneficial relationships to thrive,” Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said. “This announcement is a culmination of a lot of effort and attention to detail across both our sales and activation teams and we, along with our partners, are looking forward to the upcoming season.”

New Partnerships:

Bridgestone became the Official Tire of the Kansas City Chiefs. This season, Bridgestone will be enhancing their league-wide sponsorship of the NFL, and in partnership with the Chiefs, will continue to support their Clutch Performance On and Off the Field platform.

Caesars – Harrah’s North Kansas City signed a multi-year partnership focusing on rewards programs for Harrah’s members and on-site promotions throughout the season.

CityLights, a Los Angeles-based virtual reality firm, joined with the Chiefs to develop a cutting-edge virtual reality experience that Chiefs fans will be able to interact with this fall.

DirecTV joins the Chiefs partner lineup as the presenting partner of digital content, including the popular “Up The Hill” training camp content series.

GEHA, one of the largest providers of health and dental plans for federal employees, military retirees and their families, has entered into a multi-year partnership with the club. Headquartered in Lee’s Summit, Missouri, GEHA will sponsor initiatives that empower communities and individuals to be healthy and well. Examples include the brand new GEHA Drum Deck at Arrowhead Stadium, military appreciation events and “The Franchise,” the club’s new behind-the-scenes digital content series.

Helzberg Diamonds has partnered with the Chiefs to be the club’s official jeweler. The club’s marks will appear at retail, on television, in outdoor creative and featured in limited edition designs of the brand’s iconic “I Am Loved” buttons.

Kansas Lottery has partnered with the club to produce a Chiefs-themed scratcher ticket which provides unique Chiefs experiences for some lucky winners. Tickets are available throughout the state of Kansas.

Mano’s Wine, a Kansas City-based winery, has partnered with the Chiefs to produce a limited-edition 50th anniversary wine to commemorate Kansas City’s victory in Super Bowl IV. The specially designed and etched bottles will be available at local retailers and online.

Oakley has been named the Official Eyewear and Shield Partner of the Kansas City Chiefs. The multi-year partnership will include players and fans wearing football shields and eyewear powered by the brand’s revolutionary lens technology, Prizm™.

Sleep Number joins the Chiefs family to provide players, staff and fans smarter sleep, while demonstrating the impact quality sleep has on rest, recovery and performance.

Technology Group Solutions (TGS) became the Preferred IT Provider of the Kansas City Chiefs in 2019 and also serves as the Presenting Partner of the Chiefs Mobile App. Free to download, the app houses team content and the club’s official rewards program, Chiefs Kingdom Rewards. 

Window World signed a multi-year partnership agreement with the Chiefs, making them the club’s first Official Window Company. The partnership focuses on giving back to the Kansas City community, including Window World’s position as the title sponsor for the Ambassadors Legends Youth Camp.

Renewed Partnerships:

Bad Boy Mowers renewed a multi-year partnership with a revamped focus on growing brand awareness throughout Chiefs Kingdom. The new focus will feature an extensive in-stadium advertising campaign and also featured a new promotion in which individuals who test drove or purchased a mower this summer had the opportunity to win Chiefs season tickets and special gameday experiences.

Charlie Hustle, a Kansas City-based clothing brand, renewed their Arrowhead Events partnership to continue producing their Arrowhead Collection t-shirts, which are now available at the Team Store, Charlie Hustle retail outlets, and online.

CommunityAmerica Credit Union signed a multi-year partnership extension to include the naming rights for the CommunityAmerica Club Level at Arrowhead Stadium. They also become the Official Wealth Management Partner, the Official Investments Advisor and the Official Mortgage Lender of the Kansas City Chiefs, further promoting the scope of work that CACU offers its members.

EA Sports partnered with the Chiefs to promote Madden NFL 20, which features Chiefs QB and NFL MVP Patrick Mahomes as the cover athlete.

Frito-Lay and the Chiefs continue their partnership with a renewed focus on enhancing offerings of Frito-Lay products, including Tostitos Nachos and Doritos Walking Taco, at Arrowhead Stadium. The partnership also features a brand-new custom content series with Chiefs Reporter BJ Kissel.

Midwest Dairy renewed their partnership to continue activating the Fuel Up to Play 60 program in schools throughout parts of Chiefs Kingdom. The program educates kids on the importance of wellness and nutrition and how to incorporate dairy into a well-balanced diet.

State Farm and the Chiefs signed a multi-year renewal which will focus on brand awareness in the Kansas City community. State Farm remains the naming rights partner for the Tunnel Tarp at Arrowhead Stadium and will put out exclusive content with 65 Toss Power Trap Productions featuring QB Patrick Mahomes.

Tickets For Less extended their partnership as an Official Partner of Arrowhead Events. As part of that agreement, they continue to offer their Tickets For Less VIP Tailgate Tent during all Arrowhead Events, including Chiefs gamedays.

USAA renewed their corporate partnership with the Kansas City Chiefs and will serve as the presenting partner of the Salute to Service game on Sunday, Nov. 3 when the Chiefs take on the Minnesota Vikings in a rematch of Super Bowl IV. USAA will provide tickets to military members from local military installations and will honor veterans at Arrowhead Stadium throughout the game. During the week leading up to the Salute to Service game, USAA and the Chiefs will make a joint visit to a local military base.

zTrip renewed their partnership to serve as the Official Transportation Provider of Arrowhead Events, operating the special zTrip lane during all Arrowhead Events to provide guests a quick, safe ride to and from Arrowhead Stadium.

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