KANSAS CITY, Mo. – The Kansas City Chiefs today announced the launch of Secret Chiefs, an exciting new content series bringing together the passion of Chiefs Kingdom and the flavor of its legendary tailgate scene.

Produced by the Chiefs in conjunction with Emmy-winning entertainment studio YumCrunch, Secret Chiefs sends rotating celebrity superfans and Chiefs Legends undercover at GEHA Field at Arrowhead Stadium to sample food and engage with fans during pregame tailgates. Each Secret Chief experiences three standout tailgate chefs, crowns a "Best Bite" winner, and is then revealed live in-stadium before kickoff.

Filming of the first three episodes will take place during the team's October home games on Oct. 12, 19, and 27, with the first episode premiering the Friday following the game on the Chiefs official YouTube channel and social platforms.

Fans are invited to join the fun by nominating their tailgates for a chance to appear in Secret Chiefs and meet the celebrity judges. To enter, visit chiefs.com/fans/secretchiefs and tell us why your tailgate deserves a visit.

"Secret Chiefs is another step in how we're expanding our connection with fans – tapping into the shared passions that make up Chiefs Kingdom," said Lara Krug, Chiefs EVP and Chief Media and Marketing Officer. "It's a fresh opportunity to show up for our fans and invite even more people into the experience, blending football, food, community, and culture in a way only the Chiefs can."

With Secret Chiefs, the Chiefs continue to expand their storytelling playbook – deepening the organization's commitment to creating fan-first, culture-driven content that extends the fanbase by reaching new audiences while offering something fresh and diversified for existing fans to enjoy.