KANSAS CITY, Mo. – In recognition of National Girls & Women in Sports Day, the Kansas City Chiefs are continuing their commitment to expanding access and opportunity for girls in football by supporting key initiatives in Wichita, on the Super Bowl stage, and across Kansas as the state approaches a historic vote to sanction girls Flag Football at the high school level.
Flag Football has quickly become one of the fastest-growing youth sports in the country, and the Chiefs have played a leading role in introducing and growing the game for girls throughout the region.
"We're seeing incredible momentum behind girls Flag Football, and National Girls & Women in Sports Day is a powerful reminder of why this work matters," said Lara Krug, Kansas City Chiefs EVP and Chief Media & Marketing Officer. "From introducing the game at the grassroots level to seeing athletes represent our club on national stages, it's about creating real opportunities for girls to compete, lead, and see a future for themselves in football. We're proud to keep growing the game across our region and are encouraged by the continued progress toward girls Flag Football becoming an officially sanctioned high school sport in Kansas this April."
Chiefs Participate in Wichita Panel Focused on Advancing Girls Flag Football
Today, Chiefs staff will take part in "Advancing Girls Flag Football in Kansas," an impact panel discussion at the Maize Performing Arts & Aquatics Center in Wichita. The event will bring together athletes, coaches, administrators, and national partners to discuss the sport's rapid growth and the opportunities it is creating for girls.
Chiefs participants include:
- Lara Krug, Chief Media and Marketing Officer & Executive Vice President of Marketing
- Moderator – Sheila Sickau, Senior Manager, Football Development
- Abby Brown, Football Development and Marketing Coordinator, 4x Collegiate Women's Flag NAIA National Champion
- Kennedy Foster, Football Development and Marketing Seasonal Assistant, U.S.A. Flag Football National Team Alumni
They will join representatives from Kansas City Glory, Ottawa University Women's Flag Football, local high school programs, and student-athletes, highlighting how access to Flag Football is building confidence, leadership skills, and new competitive pathways for girls.
Chiefs Athlete Representation During Super Bowl Week
The Chiefs impact will also be visible on the national stage during Super Bowl LX Week in San Francisco, where girls Flag Football will be showcased as part of NFL programming.
Victoria Brady, a senior from Staley High School, will represent the Chiefs as the center for the AFC Team in the NFL Flag Girls High School Showcase. Brady has been involved in Chiefs-supported pilot programs since the early stages of girls Flag Football development in North Kansas City, reflecting the long-term investment in the sport's growth.
NFL Flag Girls High School Showcase Presented by Visa
Tuesday, Feb. 3 – 3:30 p.m. PT
The showcase will air live during Postseason NFL Countdown on ESPN, beginning at 5:30 p.m. CT, as part of the Pro Bowl Games pregame show. Fans can also watch the event via the ESPN App, Disney+, SportsCenter Next's YouTube channel, and the NFL's YouTube channel, providing multiple ways to follow the action live.
Additionally, Chiefs C Creed Humphrey and G Trey Smith will participate in Flag Football activities as part of the Pro Bowl Games presented by Verizon, further amplifying visibility for the sport.
Statewide Sanction Vote Approaching
These efforts come at a pivotal time for Kansas. On Thursday, April 23, the Kansas State High School Activities Association (KSHSAA) will vote on whether to sanction girls Flag Football as an official high school sport. Sanctioning would expand access to school-based programs statewide, provide more girls the opportunity to participate in football, and strengthen pathways to collegiate play. The Chiefs continue to work alongside schools, community partners, and national governing bodies to support sustainable growth of girls Flag Football throughout the region.
From local school programs to the Super Bowl stage, the Chiefs remain committed to ensuring football is a sport where all athletes can see themselves and thrive.
