Kansas City is a special place.
It's the beating heart of a region defined by grit and resolve, forever immortalized in the aptly named Norman Rockwell painting, "The Kansas City Spirit."
The artwork, commissioned in the wake of a devastating 1951 flood, depicts a man with blueprints in-hand, a thriving combination of industry and agriculture behind him, ready to get to work as he rolls up his sleeves.
The image beautifully captures the collective belief that Kansas City, despite the challenges that may lie ahead, can achieve anything it sets forward to accomplish.
That spirit has been tested time and time again over the decades, but perhaps not even Rockwell could have predicted the triumph of the last several weeks. The eyes of the world turned to the Heartland, and as usual, Kansas City delivered.
"When Kansas City rolls up its sleeves and gets to work, we're going to do amazing things," said Jeremy Slavens, Vice President of Arrowhead Events. "This is just another example of that. There were certainly doubters, but we've done it. The city got behind this, and it's showing."
Of course, Slavens was referring to the FIFA World Cup, which made Kansas City one of 16 match locations across North America for the global tournament. In terms of population, the Kansas City metropolitan area was the smallest of the hosts selected, but that didn't stop FIFA from awarding it not one, but six matches.
It's a schedule that included four Group Stage matches, a Round of 32 match and – remarkably – a Quarterfinal match, which will take place on Saturday as Argentina and Switzerland face off with a place in the Semifinals on the line.

To make matters even more impressive, four nations chose Kansas City as their basecamp for the tournament: Algeria, Argentina, England and the Netherlands. "The Desert Foxes" of Algeria set up in Lawrence, igniting an unlikely love story made for a Disney movie, while the trio of Argentina, England and the Netherlands – three giants on the international soccer stage – chose to call Kansas City home.
It all presented an opportunity unlike anything this region had ever experienced before, and its arrival was no accident.
"I've been with the Chiefs since 2017 – so for almost 10 seasons – and this process was already underway when I started," said Matt Kenny, Chiefs Executive Vice President and Chief Operations Officer. "There has not been a time since I've been here that the opportunity to host the World Cup wasn't there."
Indeed, the Chiefs and Kansas City as a whole had been working with FIFA long before North America was even awarded the World Cup back in 2018. At that time, any and all potential host cities were working together in an effort to bring the planet's largest sporting event to the Western Hemisphere, but once the bid was secured, the work could really begin.
"That's when the competition really started," Kenny said. "We've been a part of the bidding process for many things, but nothing of this scale."
Truly, it's difficult to contextualize the grandeur that is the FIFA World Cup. An estimated five billion fans watched the 2022 World Cup. In other words, 62% of people from around the globe engaged with the tournament in some way. The average live audience throughout the event was 175 million people, and thousands more traveled to Qatar to witness matches in person.
This was the opportunity in front of Kansas City. It was a chance to bring a certain notoriety to this region that no other event possibly could, and unsurprisingly, The Kansas City Spirit was up to the task.
"When we hosted the FIFA delegation from Zurich and rolled out the red carpet, we had such a level of detail and thinking," Kenny said. "We had VR imagery of what the stadium would look like, which nobody else did during the process. We showcased the city. We went all-in."
Kenny and his team, in partnership with the Kansas City Sports Commission and numerous other stakeholders, presented a plan with gargantuan ambitions. GEHA Field at Arrowhead Stadium, later to be known as Kansas City Stadium for the tournament, would drop from its normal capacity of 73,426 to approximately 69,000 in order to expand the playing surface to FIFA's specifications and accommodate additional global media rightsholders. LED lights would be installed, and even the exact grading of the field would be adjusted.
Those were just a few of the logistical challenges contingent to a successful bid, and even if those were worked out, there were numerous other pitfalls that lay ahead.
That adversity aside, Kansas City possessed an advantage that no other potential host city could match: the will to get things done.
"There was a lot of learning along the way, but Kansas City as a region really came together so that we could showcase what makes this area so special," Kenny explained. "A major part of our bid process was the hospitality to do whatever it took to make this happen."

Kansas City is no stranger to soccer culture, either. No individual had more of an impact on the development of soccer in the United States than Chiefs Founder Lamar Hunt, who co-founded Major League Soccer and laid the groundwork for what soccer is today in this country.
Hunt was ahead of his time in so many ways, so it should come as no surprise that he envisioned Kansas City as a place capable of hosting World Cup matches way back in 1994. Hunt met with FIFA officials and made his pitch, but it ultimately wasn't meant to be.
Thirty-two years later, and the next time the United States had an opportunity to serve as a host country, Kansas City wasn't going to be denied again.
"Kansas City has been on the rise for decades, and I think this kind of recognition from an organization like FIFA changes the perspective of 'punching above your weight' to 'you're now in the conversation with much larger cities,'" Kenny said. "It shows that we're a great place to celebrate sport, but it's also a community that's welcoming, open, optimistic and proud of who they are."

That community element, which was key to the bid, was put to the test early and often over the last several years, too. The planning and preparation, which began immediately after Kansas City was selected in 2022, meant a constant collaboration between various individuals from all over the world.
"I always thought we would do a good job and deliver the way that we needed to, so that wasn't in doubt, but it was all about finding a way to get to that point," Slavens said. "We needed to determine how to cross certain bridges, who was going to take responsibility for different areas and how to work together with all of the agencies required to get this put together."
That process included beginning the majority of the aforementioned construction projects during the 2024-25 offseason, which prevented any other events from taking place that summer. Then, a year later, in the weeks prior to Kansas City's first match in early June, FIFA began building the massive infrastructure surrounding the stadium that resembled the sort of treatment American fans might expect at the Super Bowl.
"Inviting somebody into your venue and living with them – literally – for several weeks is unique," Slavens said. "No other event that we do has that sort of timeline. Normally, people come in here for four or five days. So, that was a big change, and that doesn't even take into account the sheer magnitude and star power of hosting the World Cup."

Slavens detailed the blend of cultures, backgrounds and languages present at One Arrowhead Drive throughout the last few months, and in turn, the incredible partnership that's taken place in order to make Kansas City's matches such a success.
"There were plenty of long nights spent fixing issues before rolling into the next match, but solving problems is one of my favorite parts about hosting events," Slavens said. "We've had a few problems to solve, but I think the Chiefs and the Arrowhead Events team have done a really good job of partnering with FIFA to achieve that."
And once the players took the pitch and matches got underway? Pure magic.
Kansas City's resolve was rewarded in spades during its first match in mid-June, when Argentina's Lionel Messi – perhaps the greatest player of all-time – tallied the first World Cup hat trick of his legendary career.
Then there was Curaçao – the smallest country by population to ever qualify for the World Cup – playing heavily-favored Ecuador to a 0-0 draw. Keeper Eloy Room recorded 15 saves as part of that effort, the most-ever through 90 minutes in a World Cup match.
Massive demonstrations of support from Dutch, Algerian and Colombian fans took over the city during the three matches that followed, highlighted by an estimated 36,000 Netherlands supporters matching down Grand Boulevard ahead of their showdown with Tunisia.
These are the sorts of stories that didn't seem realistic even 10 years ago, but in line with The Kansas City Spirit, they're now forever etched into the hearts and minds of those who experienced them.
"That's what you want when you host big events – you want those historic moments," Slavens said. "If we're going to host an event, let's make it the largest, the best and the most entertaining. That's what makes this job fun, and the last several weeks have been extremely rewarding."

And, in the end, this is what the World Cup is really all about. There are very few things the majority of Earth's citizens can agree upon, but whether it's called soccer, football, fútbol or something else, this event is something that brings everyone together. It garners the attention of individuals in New York, Tokyo, Paris, Buenos Aires, and Algiers. It sparks conversation in Amsterdam, Los Angeles, Tunis, Bogotá and Seoul.
It's something that, for just a short while, everybody stops to watch, and Kansas City – thanks to its undeniable spirit – is a part of it.
"We've hosted so many events – from AFC Championships to world-class concerts – but this is a new arrow in our quiver to say we hosted a World Cup," Kenny said. "If we can do this, we can do anything."
Kansas City has always been a special place. Norman Rockwell knew it, and now the world knows it, too.










