Kimberly Hobbs enters her sixth season with the Chiefs in 2022 after being hired as Kansas City's Vice President of Corporate Partnerships and Premium Sales on October 23, 2017.
In her role with the Chiefs, Hobbs oversees all new business, renewals, activation and service for corporate partnerships and media rights revenue streams and has helped the team generate record-setting results over the past few seasons. With the announcement of NFL IHMA (International Home Marketing Area) rights for the Chiefs in Germany and Mexico beginning in 2022, Hobbs is also leading the club's international revenue efforts as the team focuses on expanding brand awareness to fans in Germany and Mexico.
Hobbs was instrumental in securing the first stadium naming rights agreement in franchise history, which was announced in March 2021. The agreement with GEHA (Government Employees Health Association, Inc.) expanded on the existing, robust relationship between the Chiefs and GEHA, creating GEHA Field at Arrowhead Stadium. The long-term agreement preserves Arrowhead Stadium as part of the venue's identity and runs through the end of the stadium lease agreement with Jackson County Sports Complex Authority.
During the COVID-impacted 2020 season, Hobbs and her team navigated the unique challenges brought on by the coronavirus pandemic by relying on the strong relationships built on the club's client service model. Her team focused on driving value to partners and suite holders with unique solutions, including the development and deployment of league-approved, partner-branded tarps, as well as leveraging the club's valuable social and digital assets. New business did not pause in 2020 as Hobbs and her team were able to leverage team performance and popularity after the Super Bowl LIV win, growing the business in three new categories – RV rentals/sales, cashless payment and expanding the liquor category.
Hobbs joined the Chiefs after seven years (2011-17) with Sprint Center and its parent company, Anshutz Entertainment Group. Most recently, she spent four years as Vice President of Corporate Sales and Services/Partnerships and Premium Services (2014-17) after three years (2011-13) as Director of Corporate Sales and Services. In her roles, she generated and developed new lines of business for the services while providing strategic direction to the sales team to develop, grow and sell suite leases and premium club memberships.
Prior to her time at Sprint Center, Hobbs served as the Director of Marketing and Activation at Silver Chalice, a Boulder, Colorado-based digital-focused marketing agency with an emphasis on new media assets in online and mobile platforms.
Early in her career, Hobbs spent a decade as the Group Manager for Corporate Sponsorship Marketing at Sprint Nextel Corporation in Overland Park, Kansas, focusing her time on sports and entertainment marketing. In her role, she developed sponsorship marketing strategy and property selection in the NFL, NASCAR, the United States Ski and Snowboard Association, as well as for the Tony Awards and the Sprint Center.
Hobbs graduated from the University of Kansas in Lawrence, Kansas, with a bachelor's degree in journalism and earned a master's in education and athletic administration from Ohio University in Athens, Ohio. She is a board member of the Women's Intersport Network (WIN for KC), is the Board Chair for the Young Professional Alliance at The University of Kansas Health System, has been involved with Girls on the Run of Greater Kansas City and is on the board for the University of Kansas Alumni.
Education: University of Kansas (B.A. 1994); Ohio University (M.S. 1996).