Lara Krug was hired as Kansas City's Executive Vice President and Chief Marketing Officer on June 29, 2021 and embarks on her first season in the National Football League. In the newly created role, Krug will oversee all club marketing functions, including brand marketing; community outreach; digital, social and website operations; event entertainment and content production.
Reporting directly to team President Mark Donovan, she will focus on building a visionary platform to grow the team's global fanbase for decades to come, working proactively across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Using short- and long-term strategies, Krug and the marketing team will target global engagement, brand extensions and loyalty, digital following and audience scale across all platforms.
"We are thrilled to welcome Lara to Chiefs Kingdom as part of our executive team and as the first Executive Vice President and Chief Marketing Officer in club history. Her track record of success in brand marketing across multiple industries gives us confidence that her voice and expertise will be extremely beneficial for our organization," Donovan said at the time of her hiring.
Prior to joining the Chiefs, Krug spent more than seven years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois (2018-21). Before leading the national marketing efforts for Stella Artois, she served as the Vice President of U.S. Marketing for Anheuser-Busch InBev's Regional Brands, including Estrella Jalisco, Landshark,
Presidenté, Beck's and Kirin. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV (2020) and the FIFA World Cup (2018). She also held positions as the Director of Global Experiential Marketing and Director of Global Digital and Media Operations at Anheuser-Busch InBev.
Before joining A-B InBev, she spent three years with L'Oréal USA, where she finished her time as Associate Vice President of Global Digital Marketing, overseeing the creation of digital and social content toolkits, CRM and data capture strategy. Prior to L'Oréal, Krug was the Manager of Online Marketing for Avon Inc. and Avon.com and was a Media Strategist for multiple national clients at PHD Media.
Education: Miami University (B.A. 2007). Family: Husband - Colin; Children - Blake and Carter.