Kansas City Chiefs Official Team Website | Chiefs.com

Lara Krug was hired as Kansas City's Executive Vice President and Chief Marketing Officer on June 29, 2021. In her sixth season in the National Football League in 2026, she now holds the title of Executive Vice President and Chief Media and Marketing Officer. She also serves as President and Chief Operating Officer of Foolish Club Studios. In 2025, she was also honored as a member of Sports Business Journal's Forty Under 40 Class of 2025, and in 2026 she received the WIN for KC Women's Sports Awards – Kissick Construction Game Changer Award.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; digital, social and website operations; influencer activation; event entertainment and content production, and international. Krug is also responsible for all consumer products.

Reporting directly to team President Mark Donovan, she strategically and proactively works across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Employing short- and long-term strategies, Krug and the marketing team are focused on brand extensions and loyalty with current and new fans; engaging with Chiefs Kingdom through original content across all the club's social, digital and mobile channels; and creating once-in-a-lifetime experiences domestically and globally to welcome all to Chiefs Kingdom.

Krug had a leading role in the Chiefs formation of Foolish Club Studios, a new studio focused on developing original scripted and unscripted content for short-form and long-form storytelling. Building on the legacy of American sports pioneer and Kansas City Chiefs founder Lamar Hunt, the studio prioritizes telling unique stories that not only highlight the rich, deep history of the franchise, the characters that have defined it and its position within the Kansas City and global communities, but also stories that reflect the spirit of humility, heart, and hard work that have been part of the team's heritage since the beginning. Coming off of the success of the Hallmark Channel collaboration Holiday Touchdown: A Chiefs Love Story – the number one cable movie of 2024 – along with viral online hits like the holiday Claymation short A Kingdom Christmas Story: Hail Merry (nearly one million views), the Chiefs have formalized their entertainment efforts by launching a dedicated studio to oversee production and development of stories that transcend football and sport.

In August 2025, the studio released its first credited project, The Kingdom, a six-episode documentary on ESPN, ESPN+ and Disney+ chronicling the more than 60-year history of the franchise and the club's pursuit of an unprecedented third-consecutive world championship. The series became one of the top 10 most-watched programs on Disney+ during its opening weekend. The studio has also announced its next project: a yet-to-be-titled soccer feature documentary in partnership with Wavelength and Trevor Noah's Day Zero Productions, highlighting a team of teen refugees preparing for a potentially life-changing international tournament.

Krug continues to play a pivotal role in helping the brand reach new heights off the field, including surpassing one million subscribers on the official YouTube channel at the end of 2024. This achievement made the Chiefs the first NFL team – and only the second American professional sports team – to reach this milestone. In total, the team's social footprint grew by four million last year, and they also ranked first in TikTok followers. The Chiefs are now home of the #1 fanbase in the NFL, with 57 percent of fans being female.

In addition to managing all domestic marketing efforts for the team, Krug is leading the club's rapid international expansion across all NFL Global Markets Program (GMP) territories. This league initiative grants clubs access to international territories for marketing, fan engagement and commercialization, enabling the Chiefs to build a more robust global brand while driving NFL fan growth internationally. In 2025, the Chiefs were awarded additional marketing and commercialization rights for the United Kingdom, Ireland, and Spain. These three new markets add to the Chiefs existing rights in Mexico, Germany, Austria, and Switzerland, bringing the team's total to seven, among the highest in the NFL. The Chiefs are the first NFL team to play regular-season games in five different countries (the United States plus four international markets), opening the 2025 season in Brazil – the franchise's fourth international regular-season game. The Chiefs were the only NFL team to activate in every GMP market in 2025, doing so through their innovative "Chiefs House" experience. Krug and her team also helped secure the club's first ever game in Germany during the 2023 season and activated the "Chiefs ChampionShip," a yacht fan activation on the banks of the Main River in central Frankfurt, that served as a fan hub for new and loyal fans to experience Chiefs Kingdom.

Her leadership has been instrumental in overseeing hallmark initiatives such as the city's hosting of the 2023 NFL Draft, which utilized historic and iconic Union Station and the National WWI Museum and Memorial serving as the backdrop to one of the event's largest footprints. Fans of all teams attending the NFL Draft got to take a peak into the unique experience of Chiefs Kingdom through the "Chiefs Kingdom Experience," which combined the rich history of the franchise with the immersive experience that can only be found at Arrowhead Stadium.

Prior to joining the Chiefs, Krug spent more than seven years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois (2018-21). Before leading the national marketing efforts for Stella Artois, she served as the Vice President of U.S. Marketing for Anheuser-Busch InBev's Regional Brands, including Estrella Jalisco, Landshark, Presidenté, Beck's and Kirin. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV (2020) and the FIFA World Cup (2018). She also held positions as the Director of Global Experiential Marketing and Director of Global Digital and Media Operations at Anheuser-Busch InBev.

Before joining A-B InBev, she spent three years with L'Oréal USA, where she finished her time as Associate Vice President of Global Digital Marketing, overseeing the creation of digital and social content toolkits, CRM and data capture strategy. Prior to L'Oréal, Krug was the Manager of Online Marketing for Avon Inc. and Avon.com and was a Media Strategist for multiple national clients at PHD Media.

Krug became a board member for EarlyStart in 2024 and serves on the Future Council for the Effie's, an organization that drives education and awards programs for effective marketing campaigns and platforms. She also serves on the Tribeca X Advisory Board and the Women Leaders in Sport Advisory Board.

Education: Miami University (B.A. 2007). Family: Husband - Colin; Children - Blake and Carter.