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Lara Krug

Chief Marketing Officer & Executive Vice President of Marketing


Lara Krug was hired as Kansas City's Executive Vice President and Chief Marketing Officer on June 29, 2021 and begins her fourth season in the National Football League in 2024.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; community outreach; digital, social and website operations; influencer activation; event entertainment; content production and the Hunt Family Foundation. Krug is also responsible for all consumer products as well.

Reporting directly to team President Mark Donovan, she strategically and proactively works across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Employing short- and long-term strategies, Krug and the marketing team are focused on brand extensions and loyalty with current and new fans; engaging with Chiefs Kingdom through original content across all the club's social, digital and mobile channels; as well as creating once-in-a-lifetime experiences domestically and globally in an effort to welcome all to Chiefs Kingdom.

In addition to managing all domestic marketing efforts for the team, Krug is leading the club's international growth in both Germany and Mexico as part of the NFL's IHMA (International Home Marketing Area) announcement in 2021. This league initiative grants clubs access to international territories for marketing, fan engagement and commercialization, enabling the Chiefs to build a more robust global brand while driving NFL fan growth internationally. Krug and her team helped secure the club's first ever game in Germany in the 2023 season and activated the "Chiefs ChampionShip," a yacht fan activation on the banks of the Main River in central Frankfurt that served as a fan hub for new and loyal fans to experience Chiefs Kingdom.

Krug also played a role in the city hosting the 2023 NFL Draft with historic and iconic Union State and the National WWI Museum and Memorial serving as the backdrop to one of the event's largest footprints. Fans of all teams attending the NFL Draft got to take a peak into the unique experience of Chiefs Kingdom through the "Chiefs Kingdom Experience," which combined the rich history of the franchise with the immersive experience that can only be found at GEHA Field at Arrowhead Stadium.

Prior to joining the Chiefs, Krug spent more than seven years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois (2018-21). Before leading the national marketing efforts for Stella Artois, she served as the Vice President of U.S. Marketing for Anheuser-Busch InBev's Regional Brands, including Estrella Jalisco, Landshark, Presidenté, Beck's and Kirin. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV (2020) and the FIFA World Cup (2018). She also held positions as the Director of Global Experiential Marketing and Director of Global Digital and Media Operations at Anheuser-Busch InBev.

Before joining A-B InBev, she spent three years with L'Oréal USA, where she finished her time as Associate Vice President of Global Digital Marketing, overseeing the creation of digital and social content toolkits, CRM and data capture strategy. Prior to L'Oréal, Krug was the Manager of Online Marketing for Avon Inc. and and was a Media Strategist for multiple national clients at PHD Media.

Krug became a board member for EarlyStart in 2024 and is also on Future Council for the Effie's, an organization that drives education and awards programs for effective marketing campaigns and platforms.

Education: Miami University (B.A. 2007). Family: Husband - Colin; Children - Blake and Carter.