Kansas City Chiefs Official Team Website | Chiefs.com

Lauren Denowitz enters her second season as Vice President of Brand and Fan Engagement for the Kansas City Chiefs, joining the organization as the club accelerates its mission to become "The World's Team," leading efforts to deepen fan connection, drive global relevance, and expand the Chiefs brand into new cultural arenas.

Denowitz is responsible for shaping the team's brand strategy – both domestically and in the Chiefs' international expansion markets – overseeing several departments including core football marketing, culture marketing, partnership marketing, youth marketing, as well as influencers and talent. She also owns the brand's research and insights agenda, which drives the work she and her team do year-round.

She supports the creative and strategic development of integrated campaigns, fan engagement initiatives, and branded entertainment platforms – and partners closely with cross-functional partners to ensure these are executed cohesively and with impact.

Football Development also sits under her remit – where her focus is largely on growing the game amongst youth and girls, primarily via flag football.

Prior to joining the Chiefs full-time, Denowitz served as an entertainment and marketing consultant through her company, Witz About Her LLC. In that role, she helped shape the strategic vision and development of Foolish Club Studios, the Kansas City Chiefs' premium content studio, and led the creative development of the Chiefs' first-ever global brand positioning platform. As a consultant, she also partnered with brands including Northwell Health, fable.works, and New York Cares, crafting brand-driven storytelling strategies across entertainment formats.

Previously, Denowitz was Global Studio Head of draftLine Entertainment at Anheuser-Busch InBev, where she launched the company's branded entertainment studio and greenlit and packaged premium TV, film, and podcast projects for AB InBev's global portfolio. Earlier, she led U.S. marketing for Stella Artois, modernizing the heritage brand, developing commercially integrated retail programs, and producing award-winning campaigns—including several Super Bowl spots. She also managed marketing for LandShark Lager, Beck's, and Kirin Ichiban. She began her career at Philips, where she led go-to-market strategy and retail marketing across North America for the Philips Avent portfolio.

Originally from Westport, CT, Denowitz holds a B.A. in Political Science from the University of Michigan. After more than a decade in New York City, she recently made the move to Kansas City.