Kansas City Chiefs Official Team Website | Chiefs.com

Rob Alberino Jr.
Vice President of Content and Production
Biography
Robert Alberino, Jr. re-joined the Chiefs in 2021 as the Vice President of Content and Production after originally serving as the club's Vice President of Media and Marketing for four years (2010-13). He enters his 10th season with the club and his 32nd season in the NFL in 2026.
Alberino leads all global content efforts, including creation and distribution across the club's traditional, digital, social and over-the-top platforms. He also oversees all aspects of game production, presentation and entertainment elements at Arrowhead Stadium.
The 2022 season was the first time that Alberino oversaw a new division of production which helped launch the team and the brand into new international markets, as well as complete special projects and new long-form concepts. These efforts were delivered with best-in-class content to Chiefs fans in Germany and Mexico and then further expanded in 2025 to Spain, Ireland and the United Kingdom. These efforts have been integral in helping grow Chiefs Kingdom overseas as well as in the expansion of the NFL's international fanbase.
In his first stint with the franchise, Alberino oversaw the club's media partnerships and creation of the in-house production team, 65 Toss Power Trap Productions, as well as the team's digital operations on Chiefs.com while playing a key role in the club's marketing initiatives. Alberino has been awarded 75 NATAS Emmy Awards for his work in the creative arts and multiple other production accolades.
He spent eight seasons (2013-20) as Vice President/Executive Producer for the San Francisco 49ers between his stops in Kansas City. With San Francisco, Alberino oversaw all marketing, creative and design, as well as the launch and direction of 49ers Studios, the team's in-house production division. His group created all multimedia and broadcasts across all platforms, while he managed branding, events, social media, and new media efforts.
Prior to joining the Chiefs in 2010, Alberino spent 13 seasons with the Philadelphia Eagles (1997-2009) as Vice President of Broadcasting where he helped launch the Eagles Television Network. He spent three years (1995-97) as a filmmaker/producer with NFL Films where he was a writer/director for HBO's "Inside the NFL."
In 2012, while with the Chiefs, Alberino was bestowed an honorary enlistment in the United States Army and continues to pay forward the honor by continually working alongside all branches of the military to this day. He sits on the Board of Directors for The First Twenty, a non-profit dedicated to improving the performance, health and safety of the American First Responder.
Education: Duquesne University (B.A. 1992). Family: Wife - Lisa; Children - Jordan, Angelina and Stella GiGi.