Rob Alberino Jr.

Vice President of Content and Production


Alberino leads all short-form and long-form content efforts, including creation and distribution across the club's traditional, digital, social and over-the-top platforms. He will also oversee game production and presentation elements at GEHA Field at Arrowhead Stadium.

In his first stint with the franchise, Alberino oversaw the club's media partnerships and creation of the in-house production team, 65 Toss Power Trap Productions, as well as the team's digital operations on while playing a key role in the club's marketing initiatives. Under Alberino's direction, 65TPT garnered the franchise's first 18 Emmy Awards and captured 41 National Telly Awards, as well as became the first NFL club to win a prestigious New York Festival Award.

He spent seven seasons (2013-19) as Vice President/Executive Producer for the San Francisco 49ers between his stops in Kansas City. With San Francisco, Alberino oversaw all marketing, creative and design, as well as the launch and direction of 49ers Studios, the team's in-house production division. His group created all multimedia and broadcasts across all platforms, while he managed branding, events, social media and new media.

Prior to joining the Chiefs in 2010, Alberino spent 13 seasons with the Philadelphia Eagles (1997-2010) as Vice President of Broadcasting where he helped launch the Eagles Television Network, earning 38 Regional Emmys and more than 100 Tellys and other regional accolades. He spent two years (1995-97) as a filmmaker/producer with NFL Films where he was a writer/director for HBO's "Inside the NFL."

In 2012, while with the Chiefs, Alberino was bestowed an honorary enlistment in the United States Army and continues to pay forward the honor by working alongside all branches of the military on a daily basis. He sits on the Board of Directors for The First Twenty, a non-profit dedicated to improving the performance, health and safety of the American First Responder.

The New Haven, Conn., native graduated from Duquesne University in 1992. He and his wife, Lisa, have three children, Jordan, Angelina and Stella GiGi.