One year after successfully rolling out a Red Friday campaign in Omaha, Nebraska, the Kansas City Chiefs have announced that the 25th edition of the annual Red Friday tradition will return to Omaha, and for the first time in team history, Red Friday will head south on I-35 to south- central Kansas for a stop in Wichita.
The remote Red Friday celebration concept was first used last year to build the excitement of Red Friday throughout Chiefs Kingdom, targeting Chiefs fans from other markets and encouraging them to embrace the start of the football season, even if they might be a few hours away from their favorite team.
"We were thrilled with the response to our outreach in Omaha last year and felt it made sense to not only engage those Chiefs fans again, but to also reach more fans throughout Chiefs Kingdom in 2016," Chiefs President Mark Donovan said. "These Red Friday celebrations serve as a point of pride for Chiefs fans outside of Kansas City and have created unique relationships that enable us to support great charitable causes beyond our own backyard."
In alignment with the Red Friday celebration in Kansas City and with the help of decades-long Chiefs partner Coca-Cola, "Chiefs Kingdom" flags will be available for a suggested minimum donation of $5 on Friday, September 9 in both Omaha and Wichita to benefit local charities in those markets.
In Omaha, flags will be sold at more than 40 locations, including Omaha/Council Bluffs metropolitan-area Hy-Vee stores, Hy-Vee Gas locations and City of Omaha Community Centers. Net proceeds from the sale of those flags will benefit the Omaha Parks Foundation. Last year's Red Friday campaign in Omaha raised nearly $19,000 for the Omaha Parks Foundation.
In Wichita and the surrounding communities of Newton and Hutchinson, flags will be sold at 35 Kwik Shop locations. Net proceeds of flag sales in those cities will benefit the Boys & Girls Clubs of South Central Kansas and Hutchinson. Additional information, including a map of sale locations in both Omaha and Wichita, is available at www.chiefs.com/redfriday.